Performing Arts Management

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Code Completion Credits Range Language Instruction Semester
110PAM Z 2 16SS English winter and summer

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Learning outcomes of the course unit

Students will obtain basic knowledge and information in the area of management and will learn the essential concepts in the fields of marketing, economics, PR and fundraising. In the practical part, the students will apply their basic skills by drawing up a time schedule and financial plan and a simple budget for a planned event, and by ensuring financing and promotion for their projects.

Mode of study

semestral course – 4 modules in total

modular teaching composed of theoretical and practical parts;

each module consists of 4 lessons with a teacher (lectures, seminars); 8 hours of individual preparation and completion of an individual assignment, and 2 hours of individual consultations;

Prerequisites and co-requisites

Recommended for year/semester: winter and summer semester of all years of Bachelor and Master student programs (English language programs students, Erasmus students, foreign trainees, students of Czech language programs – students of all 3 faculties of the AMU)

Course contents

Management minimum – introduction to cultural life in the Czech Republic, basic terminology in the area of management and business

Introduction to Economics

Introduction to marketing and PR

Introduction to fundraising

Practical part:

Drafting a project abstract, including basic information on its financing, planning and staffing, SWOT analysis; compilation of a simple model budget according to the specific aspects of the field of study, marketing plan for the event/project, timing, drafting a grant application, artist´s portfolio

Recommended or required reading

Baskerville, D. a T.: Music Business Handbook and Career Guide

Boháček Martin, Kříž Radim, Soušková Milena, Spirit Michal, Votava Tomáš: Vybrané otázky práva pr arts management, Praha: Nakladatelství Oeconomica, 2018, ISBN 978-80-245-2287-6

Conte D., Langley S.: Theatre Management

Copley, P.: Essentials of Accounting for Governmental and Not-for-Profit Organizations

Dohnalová, L., Boháčová, G., Štilec, J.: Mezinárodní management v hudebním sektoru (International music management)

Getz, D.: Event Studies: Theory, Research and Policy for Planned Events (Events Management)

Stein, T., Bathurst, J.: Performing Arts Management

Gillespie, B.: Self-Management for Actors: Getting Down to (Show) Business

Kolb, B. M.: Marketing for Cultural Organizations : New Strategies for Attracting Audiences

Passman, D.S.: All You Need to Know About the Music Business

Rhine, A.: Theatre Management : Arts Leadership for the 21st Century

Sargeant A., Jay E.: Fundraising management: Analysis, planning and practice

Shanda, M., Dorn, D.: Technical Management for the Performing Arts

Stein, T., Bathurst, J.: Performing Arts Management

Trommer-Beardslee, H.: Dance Production and Management Bourdieu, P.: The Field of Cultural Production

Volz, J.: How to Run a Theatre : Creating, Leading and Managing Professional Theatre

Yeoman, I.: Festival and Events Management: an international perspective,

Assessment methods and criteria

Active participation, credits for successful completion of an individual assignment, 2 credits per semester


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Further information

This course is an elective for all AMU students

Schedule for winter semester 2020/2021:

The schedule has not yet been prepared

Schedule for summer semester 2020/2021:

The schedule has not yet been prepared

The subject is a part of the following study plans