Distributing Audiovisual Work 2

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Code Completion Credits Range Language Instruction Semester
305SAT2 ZK 3 24S Czech winter

Subject guarantor


Name of lecturer(s)


Learning outcomes of the course unit

The course aim is to provide students with information about the particular activities of a distribution organization and teach them to independently prepare a strategy and budget for distribution of a foreign and domestic film.

Mode of study

Presentation of instructor experience, moderated and unmoderated discussions, study of fundamental materials.

Prerequisites and co-requisites

Successfull completion of Audiovisuals Distribution 1.

Course contents

Introduction to the particular activities of a distribution organization. Film distribution process and key decision mechanisms.

  1. The economics of distributing Audio-visuals an dividing returns and investment
  2. Returns on one's film distribution and other licensing use
  3. Estimating returns of a film
  4. Other returns connected to film distribution - public sources, marketing activity
  5. Establishing the distribution strategy and its consequences
  6. Film acquisition - price calculation, minimum guarantees, transfering licensing fees
  7. Film acquisition - organizational economic security - domestic, studio, independent
  8. Technical and production investment into film distribution, influence of digitalization
  9. Producer's marketing input
  10. Distributor's marketing input
  11. Progamming a film, influence of digitalization
  12. Internal investment of the distribution organization
  13. Film distribution approximate balance.

Recommended or required reading

Martin Kotík - Struktura a strategie multiplexu - diplomová práce

Květoslava Ničková - Distribuce uměleckých filmů - diplomová práce

Jana Sedláčková - Televizní reklama jako prostředek masové komunikace - diplomová práce

Doporučuji přečíst i některou z řady učebnic marketingu.

Filmový přehled


Assessment methods and criteria

During the semester and through a several independent tests the students' ability to estimate the potential of diverse types of films is verified. Completion of the final test made up of the development of a budget for a selected film, justification of the estimated results and establishment of the marketing and commercial strategies.

Further information

This course is an elective for all AMU students

Schedule for winter semester 2018/2019:

room 330
Room No. 330

(Lažanský palác)
(lecture parallel1)
Date Day Time Tutor Location Notes No. of paralel
Tue 16:30–18:05 Aleš DANIELIS Room No. 330
Lažanský palác
lecture parallel1

Schedule for summer semester 2018/2019:

The schedule has not yet been prepared

The subject is a part of the following study plans