Graphic Design and Photography 3

Display Schedule

Code Completion Credits Range Language Instruction Semester
307EGD3 exam 2 2 hours (45 min) of instruction per week, 32 to 42 hours of self-study English winter

Subject guarantor

Štěpánka ŠIMLOVÁ

Name of lecturer(s)

Jakub ŠTĚPÁNEK

Contents

•Graphic shortcut

•Image and text synthesis

•Photo collage, post-production

•Typographic expression, lettering

•Loose composition / grid system

•Hierarchy of visual plans

•Principles of visual communication

•Combining work with InDesign, Illustrator, Photoshop, and Acrobat

Output: Cultural poster (film, theater, exhibition)

Learning outcomes

The basic mission of the seminar Graphic Design and Photography 3 is to motivate students to realize tangible outputs of their work. Students not only deepen their knowledge of graphics software, but also become familiar with a variety of formats that they can use for own presentation, as well as another medium of visual communication. The result of teaching should be the ability to apply their own visual language also in the implementation of real graphic job, often associated, for example, with gallery operations. While someone consider the cultural poster as an anachronism, it still remains a valid medium for communicating with the public. An important expression aspect of such output is the synthesis of the visual layer with the text message.

Prerequisites and other requirements

The prerequisite is the seminar Graphic Design and Photography 2

Literature

Technique:

ANTON, Kelly Kordes, DEJARLD, Tina, eds. Adobe InDesign CC Classroom in a Book. Indianapolis: Pearson Education, 2019. ISBN 978-0-13-526215-3

WOOD, Brian. Adobe Illustrator CC Classroom in a Book. San Francisco: Adobe Press, 2019. ISBN 978-0135262160

FELICI, Jim. The Complete Manual of Typography: A Guide to Setting Perfect Type. Indianapolis: Pearson Education, 2011. ISBN 978-0-321-77326-5

SAMARA, Timothy. Design Elements: A Graphic Style Manual. Rockport: Rockport Publishers, 2007. ISBN 978-1-59253-261-2

https://helpx.adobe.com/cz/indesign/tutorials.html

Inspiration:

BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BERGER, John. Ways of Seeing. London: Penguin Books, 2008. ISBN 9780141035796

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWEMLOW, Alice. What Is Graphic Design For?. Brighton: Rotovision, 2006. ISBN 978-2940361076

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

BOSÁK, Petr, JANSA, Robert, eds. Proto: Grafický design a současné umění. Praha: tranzit.cz, Vysoká škola uměleckoprůmyslová v Praze, Quick brown fox jumps over the lazy dog, 2013. ISBN 978-80-87259-22-1, ISBN 978-80-86863-60-3, ISBN 978-80-905691-0-2

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009. ISBN 978-1-906155-65-0

Pages:

centrenationaldugraphisme.fr

graphicmatters.nl

fontsinuse.com

trendlist.org

typographicposters.com

picto.cz

mindsparklemag.com

crapisgood.com

posterzine.com

superpaper.de

zitaoberwalder.com

ao-publishing.com

onomatopee.net

velvetyne.fr

History:

AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2

HOLLIS, Richard. Graphic Design: A Concise History. London: Thames & Hudson, 2014.

ISBN 978-0-500-20347-7

LIVINGSTON, Alan; LIVINGSTON Isabella. Dictionary of Graphic Design and Designers. 3rd ed. London: Thames & Hudson, 2012. World of art. ISBN 978-0-500-20413-9

Evaluation methods and criteria

Evaluation:

Winter semester – exam

Summer semester – exam

The subject of evaluation is submission of the final file, printed model, or photo documentation of the realized project. The creative invention is evaluated, as well as the technical processing of the document.

The prerequisite for granting credit is regular attendance at the seminar.

Note

none

Schedule for winter semester 2023/2024:

06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
room TR 304
Tržiště -st. intermedia
(Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12))

14:50–16:25
(parallel1)
Tue
Wed
Thu
Fri
Date Day Time Tutor Location Notes No. of paralel
Mon 14:50–16:25 Tržiště -st. intermedia
Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12)		 parallel1

Schedule for summer semester 2023/2024:

The schedule has not yet been prepared

The subject is a part of the following study plans