Consumer-Oriented Marketing

Code:

305MOS

Completion:

ZK

Credits:

2

Range:

2/T

Tutor:

Ivan TOMEK

Synopsis:

The seminar introduces students to the principles and current trends in marketing with a focus on audiovisual work and culture. It begins with marketing oriented at the needs and at the identification, satisfaction and shaping of consumer groups. Given that the seminar leader works in this field, real examples and case studies, etc. will be used.

Jazyk výuky:

CS

Prerequisites:

Study Objectives:

Outline and Syllabus:

Study materials:

Note:

Schedule for winter semester 2007/2008:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
Thu	místnost 307 Učebna 6 (Lažanský palác) TOMEK I. 14:00–15:35 (paralelka 1) AR 040907
Fri

The subject is a part of the following study plans:

• Animovaná tvorba - bakalář (optional subject)
• Dokumentární tvorba - magistr (optional subject)
• Dokumentární tvorba - bakalář (optional subject)
• Animovaná tvorba - magistr (optional subject)
• Scenáristika a dramaturgie - bakalář (optional subject)
• Scenáristika a dramaturgie - magistr (optional subject)
• Režie - bakalář (optional subject)
• Režie - magistr (optional subject)
• Kamera - bakalář (optional subject)
• Kamera - magistr (optional subject)
• Produkce - bakalář (optional subject)
• Produkce - magistr (optional subject)
• Audiovizuální studia - bakalář (optional subject)
• Střihová skladba - bakalář (optional subject)
• Střihová skladba - magistr (optional subject)
• Zvuková tvorba - bakalář (optional subject)
• Zvuková tvorba - magistr (optional subject)
• Fotografie CZ - bakalář (optional subject)
• Fotografie CZ - magistr (optional subject)