Doing Business in the Commercial Media 2

Code:

305PKM2

Completion:

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Range:

2/T

Tutor:

Kateřina FRIČOVÁ

Synopsis:

The lectures will be divided into three basic sections: TV, radio, and print. The focus will be on understanding everything that the media have in common and the differences between them - e.g. the method of selling advertising time in each - in terms of space and financing. Students learn about the basic programme genres in radio, print divisions, and for television the course will look mainly at regional and cable TV.

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Prerequisites:

Study Objectives:

Outline and Syllabus:

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Note:

The subject is a part of the following study plans:

Produkce - magistr (qualification subject)