Angličtina pro hudební management 3
- Code:
- 702HAM3
- Completion:
- Z
- Credits:
- 1
- Range:
- 2/T
- Tutor:
- Karel FOUSTKA, Helena KUBÍČKOVÁ
- Synopsis:
-
The course is for the intermediate and advanced students studying Master's Programme Music Management at HAMU.
- Jazyk výuky:
- CS
- Prerequisites:
-
702HAM2 English For Music Management 2
- Study Objectives:
-
The objective of the course is to further develop conversational skills and understanding of professional music and management materials, professional vocabulary and grammatical structures.
- Outline and Syllabus:
-
Vocabulary, reading, listening, conversation: music management
Ut8 Dealing with problems
Ut9 Visitors and travellers
Ut10 Marketing
What is Marketing? 8 Marketing Tasks, Marketing and Sales, Market Structure, Marketing Strategies, Market Segmentation, Market Research, Market Testing, Market Forecasting, Branding
Grammar: conditionals, time clauses, time expressions, tags, direct and indirect questions, reported speech, passive, gerunds and infinitives, phrasal verbs, relative clauses, collocations
Writing skills: resumes, job applications, work and study stay, notes, summaries and reports
- Study materials:
-
Jones, L & Alexander, R.: New International Business English, Student's Book & Workbook, Cambridge University Press, 2003
Mackenzie, I.: Management and Marketing, Language Teaching Publications, 1997
Mackenzie, I.: Financial English, Language Teaching Publications, 1995
Northey, M.: Impact - A Guide to Business Communication, Prentice-Hall Canada, 1986
Soars, J. L.: New Headway English Course, Intermediate, Oxford University Press, 1996
Murphy, R.: English Grammar in Use, with answers, 3rd edition, Cambridge University Press, 2004
articles:
History of Music
Musical Instruments
Music Vocabulary
Management, Marketing, Financial Vocabulary
British and American Terms
Further materials
AMU websites
Websites - grammar, vocabulary, dictionaries
- Note:
- Further information:
- Předmět lze absolvovat opakovaně
- The subject is a part of the following study plans:
-
- Obor Hudební management (Mg) (next compulsory subject)