Marketing Communication 1

Tutor:

Pavel MAURER

Synopsis:

Students will learn about the basic concepts in the field of interpersonal, advertising and marketing communication (product-price-placement-people-promotion). The standard professional terminology in this field will be defined, and the structure of operations at a typical advertising agency will be described, with an emphasis on cooperation with production firms. The class will together attempt to discover the magic of the right and perfect assignment-brief and some of the important building blocks in this process will be discussed. The practical exercise will focus on two important parts of marketing, and on any other professional communication - personal presentation skills, methods of selling your project or idea - and on some basic principles for assessing your personal role in a work team. The leitmotif of this entire semester is inventing, building, and developing a brand as the foundation stone of all marketing communication.

Prerequisites:

Study Objectives:

Outline and Syllabus:

Study materials:

Note:

Schedule for winter semester 2008/2009:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue	místnost 107 Učebna 1 (Lažanský palác) MAURER P. 16:30–18:05 (paralelka 1)
Fri
Thu
Fri

Schedule for summer semester 2008/2009:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Produkce - magistr (qualification subject)