Doing Business in the Commercial Media 1

Tutor:

Kateřina FRIČOVÁ

Synopsis:

The lectures will be divided into three basic sections: TV, radio, and print. The focus will be on understanding everything that the media have in common and the differences between them - e.g. the method of selling advertising time in each - in terms of space and financing. Students learn about the basic programme genres in radio, print divisions, and for television the course will look mainly at regional and cable TV.

Prerequisites:

Study Objectives:

Outline and Syllabus:

Study materials:

Note:

Schedule for winter semester 2008/2009:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
Thu	místnost 334 Učebna KP (Lažanský palác) FRIČOVÁ K. 19:00–20:35 (přednášková par. 1)
Fri

Schedule for summer semester 2008/2009:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Produkce - magistr (qualification subject)