Angličtina pro hudební management 3

Tutor:

Karel FOUSTKA, Marie ŠRÁMKOVÁ

Synopsis:

The course is for the intermediate and advanced students studying Master's Programme Music Management at HAMU.

Prerequisites:

702HAM2 English For Music Management 2

Study Objectives:

The objective of the course is to further develop conversational skills and understanding of professional music and management materials, professional vocabulary and grammatical structures.

Outline and Syllabus:

Vocabulary, reading, listening, conversation: music management

Ut8 Dealing with problems

Ut9 Visitors and travellers

Ut10 Marketing

What is Marketing? 8 Marketing Tasks, Marketing and Sales, Market Structure, Marketing Strategies, Market Segmentation, Market Research, Market Testing, Market Forecasting, Branding

Grammar: conditionals, time clauses, time expressions, tags, direct and indirect questions, reported speech, passive, gerunds and infinitives, phrasal verbs, relative clauses, collocations

Writing skills: resumes, job applications, work and study stay, notes, summaries and reports

Study materials:

Jones, L & Alexander, R.: New International Business English, Student's Book & Workbook, Cambridge University Press, 2003

Mackenzie, I.: Management and Marketing, Language Teaching Publications, 1997

Mackenzie, I.: Financial English, Language Teaching Publications, 1995

Northey, M.: Impact - A Guide to Business Communication, Prentice-Hall Canada, 1986

Soars, J. L.: New Headway English Course, Intermediate, Oxford University Press, 1996

Murphy, R.: English Grammar in Use, with answers, 3rd edition, Cambridge University Press, 2004

articles:

History of Music

Musical Instruments

Music Vocabulary

Management, Marketing, Financial Vocabulary

British and American Terms

Further materials

AMU websites

Websites - grammar, vocabulary, dictionaries

Note:

Schedule for winter semester 2008/2009:

The schedule has not yet been prepared

Schedule for summer semester 2008/2009:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Mg) (next compulsory subject)