Fundraising II. 1

Tutor:

Jana LEDVINOVÁ

Synopsis:

This course continues the instruction from the 1st year and focuses on acquiring resources for financing cultural projects. The covered material will be broadened and enable students to apply acquired findings in practice. Individual methods of fundraising will be dealt with in detail along with their practical usage.

Prerequisites:

A solid knowledge of working with a computer is required and a quality connection to the internet. The internet connection is provided at DAMU's computer room.

E-Learning Course:

Lessons are completed in 1-week cycles - each lesson lasts 1 week.

Each lesson has these elements:

- Study material (texts, images, and graphs may be used)

- exercises of the material

- tasks and mid-term tests evaluated by the lecturer (limited times for completion and deadlines for submittal given)

The virtual study space includes:

- Introductory page: Description of the basics and course, lecturer, lesson time and tasks, list of students in the course, instructions on how to proceed in the course

- Lesson contents with a schedule of tasks and tests

- Current events, news, interesting articles

- References to further internet resources (portals, articles,...)

- Overview with short description of students, possible individual presentation, (interests, study goals, expectations,...)

- Mid-term and voluntary tests for practicing the material - summary of evaluation by the lecturer (komments and marks)

- Ordering (time and type) of tasks, required and optional for completing the course

- Moderated discussion forums for students including the possibility divide the group into various work teams

Communication with the lecturer and technical director:

Students meet with the lecturer and technical director prior to the beginning of the course.

The lecturer and technical director will be in contact with the student throughout the course.

- The lecturer will provide the students with a feedback channel for tasks and practices, moderate the discussion forum and take part as well (or provide for the participation of other experts) in specialized discussion determined to practice particular parts of the material.

- The technical director will aid in resolving technical issues.

Practice or Testing of the material may take the following forms:

- worksheets - written form and feedback channel with lecturer evaluation

- forum - student and lectuer electronic discussions on given themes

- tests or quizzes

- group work on given tasks

Study Objectives:

This is an E-Learning course combined with individual meetings with the Lecturer at the start, during the term and at the end. Students will have the opportunity, during the course, to explore suitable talent potential for their project, find an effective form of its expression and propose the most appropriate form for presentation for (acquiring) financial resources, properties or services. The course deals with all the basic advisory groups - entrepreneurs, individual donors, endowments and funds as well as state administration and self-management. At the closing lecture, students create, based on the acquired information and contacts, a framework fundraising plan for further development in working with donors and for long-term acquisition of resources.

Outline and Syllabus:

This course is divided into 10 topics:

1. What is fundraising?

Significance of fundraising in the development of the public sector

Introduction to issues of the multiple-resource financing of cultural projects

Fundamental principles of successfull fundraising

2. Donor searching and donor motivation

Market analysis and searching for potential donors, donor communities - a model

Formulation of the miission statement for donors

Presentation of an organization or project

Formulating a fundraising appeal

3. Processing grant applications for project support

The grant process

Searching for and cultivating relationships with grant providers

Types of grant applications

4. The written processing of a project - step by step

Project annotation

Organization information page

Project mission and target group analysis

Project goals and methods of attaining them

Overview of tasks and schedules

Securing personnel

Methods of acquiring a feedback channel and evaluating a project

Budgeting

References

Required documents

Addendums

5. Enterprise Donations

Advantages and disadvantages of support from the enterprise sector

Strategies for acquiring enterprise donations

Selection criteria for a supported organization or project

Trends in the development of social responsibility of the enterprise sector

6. Types of Enterprise support

„Shared Marketing“

Employee contributions

„Loaning out“ of management staff or employees

Donated services or merchandise

Contributions to advertisement or promotional materials

Formulation of a letters and presentation materials

Interviews with donors

7. Individual Donations

What do we know about individual donors?

Effectiveness of individual fundraising methods

Criteria for evaluating individual campaigns

Fundraising pyramids

8. Methods of individual donations

Media campaigns

Benefit events

Mail campaings

Telephone campaigns

Personal meetings with individual donors

Establishing long-term collaboration with donors

Building a circle of patrons

9. Legal aspects of fundraising

Legal forms of securing donations and sponsor contributions

Donation contracts

Sponsorship contracts

Grant contracts

Long-term collaboration contracts with donors

10. Fundraising planning

Campaign analysis for acquiring financial support

Categories of support

Types of fundraising plans

Resource plans

Fundraising income year plan

Instruction is in the form of E-Learning. Students will be informed of procedures at the beginning of the course.

Study materials:

The E-Learning program includes over 100 pages of study material. Sections of the program refer to electronic sources of further information particularly in English but also in Czech.

JUDr. Karel Pešta, Některé právní otázky získávaní a poskytování finančních prostředků a jiných výhod neziskovými organizacemi, České centrum fundraisingu, Praha, duben 2005

Jana Ledvinová, Peníze do kapsy - Příručka pro získávání finančních prostředků pro NGO z místních zdrojů, Johns Hopkins Institute for Policy Studies, Balitomore MD, USA, 1995

Fundraising Library at: www.fundraising.cz

Note:

Schedule for winter semester 2009/2010:

The schedule has not yet been prepared

Schedule for summer semester 2009/2010:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
Thu
Fri

The subject is a part of the following study plans:

• Doporučený bakalářský produkce (optional subject)
• Doporučený magisterský dramaturgie ČD (optional subject)
• Doporučený magisterský režie ČD (optional subject)