Marketing 1
| Code | Completion | Credits | Range | Language Instruction |
|---|---|---|---|---|
| 206MKT1 | Z | 2 | 2/T | Czech |
- Tutor:
- Jiří SULŽENKO
- Synopsis:
-
General marketing in the business sphere.
- Prerequisites:
-
credit
- Study Objectives:
-
Introduce students with generally applied principles of marketing in the commercial sphere and provide them with the opportunity to compare it with the specific characteristics of marketing in the arts.
- Outline and Syllabus:
-
In this course students are introduced to instruments of a marketing mix, planning marketing strategy and further basic marketing procedures.
- Study materials:
- Note:
- Schedule for winter semester 2009/2010:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Fri Thu Fri - Schedule for summer semester 2009/2010:
- The schedule has not yet been prepared
- The subject is a part of the following study plans:
-
- Doporučený bakalářský produkce (compulsory subject)