Introduction of Management/marketing 1

Tutor:

Tamara ČUŘÍKOVÁ

Synopsis:

- learn basic management and marketing terms

- verify ability to work with information resources

- verifiy ability to make an independent presentation and to study a chosen topic

- ability to react to questions arising from the topic in discussion

Prerequisites:

- seven- to ten-page term paper presented individually by students at the seminar

- students study at least one publication or text book from each area

- test

Study Objectives:

The class's goal is to familiarize students with basic terms in the area of management and marketing and to verify their ability for university-level study in independent term papers on a chosen topic. Students present their term papers independently at seminars. Part of the evaluation of term papers is subsequent discussion on the method of its preparation and verification of knowledge of the chosen topic through answers to questions arising from discussion.

Outline and Syllabus:

Curriculum:

At the first lesson, students are introduced to the dividing of the course into three relatively independent areas, receive a list of recommended reading and choose the topics for their term papers from a prepared list.

The following 3 blocks for four hours are each dedicated to one area. In lectures the teacher shows students the basic problems of terminology and familiarizes them with a fundamental viewpoint of the area. Students will present their term papers individually and will reflect on problems in discussion at seminars.

Attendance at 80% of seminars, a presentation, turning in of the term paper and passing the final exam are required for credit.

Syllabus:

Management

- the terms management and manager

- management as a process, management as a science

- defining characteristic features of the manager and the level of leadership functions

- standing of the manager in the theatre

- role of the manager in the management process

- the question of change in the management process and its evaluation and the standing of the manager in the change process

- mission and strategy

Human resources - personnel management

- hiring and selecting employees, hiring interview, types of evaluation

- the term coach and how a manager becomes a coach

- motivating employees, rewarding employees

- time management

Marketing

- marketing plan and the main marketing tools

- management and business, management goals

- decision making processes, decision making as the choice of one of the possible solutions to a problem

- organization and organizational structure

- division of labor and corporate culture

- marketing of the theatre, its tasks and the question of demand

Study materials:

Management

- Mc´Cormic Mark: „Co Vás na Harwardu nenaučí“ a „Co Vás ještě na Harvardu nenaučí“

- Mc´Cormic Mark: „Umění managementu“

- Iacocca: "Mluvit jasně, rady úspěšným?

- Vodáček Leo "Management v USA?

- Marhoulová: "Japonské systémy řízení?

- Bárta : Strategické plánování pro neziskové organizace?

- Coates Charles: "Efektivní řízení? (vyd. Grada publising, s.r.o.)

- Ždímal Milan: "Příručka moderního manažera aneb jak vést sám sebe? (vyd. Management press)

- Blanchard Kenneth, Johnson Spencer: "Minutový manažer? (vyd. Pragma)

- Marhoulová Dagmar: "Japonské systémy řízení?

- Veber Jaromír a kol. :?Základy managementu!" (vyd. Fortuna)

Human resources

- Růžička Jiří-VŠE "Motivace personálního jednání?

- Davis:?Lidský faktor a personální management?

- Záruba.Aleko: "Základy podnikového managementu?

- Nový a kol. VŠE „Psychologie a sociologie v personálním managementu“

- Polednová, Rezler.? Metodika konkursního řízení?

- Bill Scott a Sven Söderberg: "Umění řídit?

- Michael Armstrong: "Personální management?

- Prof. Josef Koubek - skripta VŠE

- Lee Iacocca: " Lee Iacocca to říká na rovinu?

- Stýblo Jiří: "Manažerská motivační strategie? (vyd.Management press)

- Miskell Jane a Vincent: " Pracovní motivace? (vyd. Grada publishing)

- Di Kamp: "manažer 21. století? (vyd. Grada publishing)

- Armstrong M: "Personální management? (vyd. Grada publishing)

- Bělohlávek F.: "Jak řídit a vést lidi? (vyd.Computer press)

- Smith J.: "Jak zvyšovat produktivitu týmu? (vyd. Computer press)

- Scott Bil a Soderberg Sven: "Umění řídit? (vyd. Victoria publishing)

Management and business

- Fotr: VŠE "Manažerská rozhodovací analýza?

- Vlček: "Hodnotový management?

- Fotr, Dědina: VŠE?Manažerské rozhodování?

- Socher Melvin: „Tajemství úspěchu managera“ (vyd. Victoria publishing)

Marketing

- Kotler, Amstrong : "Principy marketingu?

- Kotler Philip: "Marketing, management?(vyd. Victoria publising)

- Ayars: "Základy teorie a praxe marketingu?

- Slabý: ČZU "Marketingové řízení?

- Tomek :VŠE "Základy marketingové strategie podniků?

- Hron: "Marketingový management?

- Nagyová: VŠE "Marketingová komunikace?

- Hannagan: "Marketing pro neziskový sektor?

- Drucker Peter: "Řízení neziskových organizací- Praxe a principy? (vyd. Management

press)

Note:

Schedule for winter semester 2009/2010:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri	místnost R501 Učebna (Karlova 26, Praha 1) ČUŘÍKOVÁ T. 15:30–17:00 (přednášková par. 1)
Thu
Fri

Schedule for summer semester 2009/2010:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Doporučený bakalářský produkce (subject determining qualification)