AMU = DAMU + FAMU + HAMU
STUDY PLANS

Doing Business in the Commercial Media 2

Register Display Schedule
Code Completion Credits Range Language Instruction
305PKM2 ZK 3 24/S Czech
Tutor:
Kateřina FRIČOVÁ
Synopsis:

The lectures will be divided into three basic sections: TV, radio, and print. The focus will be on understanding everything that the media have in common and the differences between them - e.g. the method of selling advertising time in each - in terms of space and financing. Students learn about the basic programme genres in radio, print divisions, and for television the course will look mainly at regional and cable TV.

Prerequisites:
Study Objectives:
Outline and Syllabus:
Study materials:
Note:
Schedule for winter semester 2009/2010:
The schedule has not yet been prepared
Schedule for summer semester 2009/2010:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
Thu
místnost 334
Učebna KP

(Lažanský palác)
FRIČOVÁ K.
18:10–19:45
(přednášková par. 1)
Fri
The subject is a part of the following study plans:
Generated on 2010-4-26
Updates of the above given information can be found on http://studijniplany.amu.cz/en/predmet305PKM2.html