AMU = DAMU + FAMU + HAMU
STUDY PLANS

Marketing 1

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Course unit code:
108MAR1
Course unit title:
Marketing 1
Mode of delivery:
zápočet
Range:
2/T
Type of course unit:
compulsory subject
Level of course unit:
Year of study
1st year
Semester when the course unit is delivered
zimní
Number of ECTS credits allocated:
3
Garant předmětu:
Roman BĚLOR
Name of lecturer(s):
Roman BĚLOR
Study Objectives:

To introduce students to the most important marketing tools and theories and to teach them to apply those in their practice.

Mode of delivery:

contact instruction

Prerequisites and co-requisites:

Credit for the development of a detailed marketing strategie for a selected product or winning a project.

Recommended optional programme components

none

Course contents:

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Study materials:

to be completed

Planned learning activities and teaching methods

lectures

Assessment methods and criteria

Activity in lectures

Language of instruction:
Czech
Work placement(s):

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Course web page:
Note:

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Schedule for winter semester 2010/2011:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
místnost 1041
Učebna KTDH 1041

(Lichenštejnský palác)
BĚLOR R.
12:00–13:30
(přednášková par. 1)
Thu
Fri
Schedule for summer semester 2010/2011:
The schedule has not yet been prepared
The subject is a part of the following study plans:
Generated on 2011-6-17
Updates of the above given information can be found on http://studijniplany.amu.cz/en/predmet108MAR1.html