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STUDY PLANS

Microeconomics 1

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Course unit code:
108MIE1
Course unit title:
Microeconomics 1
Mode of delivery:
zápočet
Range:
2/T
Type of course unit:
compulsory subject
Level of course unit:
Year of study
2nd year
Semester when the course unit is delivered
zimní
Number of ECTS credits allocated:
2
Garant předmětu:
Ivan TOMEK
Name of lecturer(s):
Ivan TOMEK
Study Objectives:

Introduction to the basic principles of supply and demand, microeconomic factors which form the market environment. Emphasis is placed on application to culture and the media.

Mode of delivery:

Classic lectures, moderated dialogues and analyses of current media material.

Prerequisites and co-requisites:

General economics knowledge at the pre-college level.

Recommended optional programme components

No prerequisites.

Course contents:

Microeconomics is set-out as the science covering individual market subjects, primarily consumers and companies, state investment is not excluded.

1) Concept of the market, market supply and demand. Factors which change supply and demand. Balance between supply and demand, price equilibrium.

2) Price elasticity in supply and demand. Reaction to price changes. Examples from the cultural sphere.

3) The viewpoint of the consumer - concept of utility, various layers of utility. Causes leading to the use of particular products and services. Complete and limited utility. Laws influencing the choice limit of supply in the market. Income and substitution effets.

4) The viewpoint of a company - concept of investment, profit, production functions. What leads a company to the choice of a particular type of merchandise and process of its creation. What principles are in effect here?

5) State interventions into econimics, their sense - effectivity, justification and stability. Smith and Keynes and their theory. Modern practice.

6) Maximum and minimum prices, their sense. Influence on supply and demand in the long and short term. Issues which arise and methods of how to resolve them.

7) Developed competition, Oligopolies, monopolies and their impact on the market. Anti-monopoly legislation and regulation.

Study materials:

Samuelsson,Paul Ekonomie (Grada, libovolné vydání)

Frank, Robert, H a BernankeBen S. : Ekonomie, Grada 2003

Časopisy Marketing & Media, Strategie

Any mimeograph from VŠE (Economics high school) or other Economics college in microeconomics.

Planned learning activities and teaching methods

Lectures, moderated discussions and analyses of current media texts.

Assessment methods and criteria

Credit is awarded based on activity in discussions at lectures and understanding of the fundamental principles.

Language of instruction:
Czech
Work placement(s):

Nejsou.

Course web page:
www.ihned.cz; www.strategie.cz; www.mam.cz; plus mnohé další
Note:

Nejsou.

Schedule for winter semester 2010/2011:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
místnost 1041
Učebna KTDH 1041

(Lichenštejnský palác)
TOMEK I.
17:00–18:30
(přednášková par. 1)
Thu
Fri
Schedule for summer semester 2010/2011:
The schedule has not yet been prepared
The subject is a part of the following study plans:
Generated on 2011-6-17
Updates of the above given information can be found on http://studijniplany.amu.cz/en/predmet108MIE1.html