Microeconomics 2
- Course unit code:
- 108MIE2
- Course unit title:
- Microeconomics 2
- Mode of delivery:
- zkouška
- Range:
- 2/T
- Type of course unit:
- compulsory subject
- Level of course unit:
- Year of study
- 2nd year
- Semester when the course unit is delivered
- letní
- Number of ECTS credits allocated:
- 2
- Garant předmětu:
- Ivan TOMEK
- Name of lecturer(s):
- Ivan TOMEK
- Study Objectives:
-
Introduction to the basic principles of supply and demand, microeconomic factors forming the market environment. Emphasis is placed on application in the culture and media areas.
- Mode of delivery:
-
Classic lectures, moderated discussions and analyses of current media material.
- Prerequisites and co-requisites:
-
všeobecné ekonomické znalosti absolventa střední školy
- Recommended optional programme components
-
No prerequisites
- Course contents:
-
Microeconomics is set-out as the science covering individual market subjects, primarily consumers and companies, state investment is not excluded.
1) Concept of the market, market supply and demand. Factors which change supply and demand. Balance between supply and demand, price equilibrium.
2) Price elasticity in supply and demand. Reaction to price changes. Examples from the cultural sphere.
3) The viewpoint of the consumer - concept of utility, various layers of utility. Causes leading to the use of particular products and services. Complete and limited utility. Laws influencing the choice limit of supply in the market. Income and substitution effets.
4) The viewpoint of a company - concept of investment, profit, production functions. What leads a company to the choice of a particular type of merchandise and process of its creation. What principles are in effect here?
5) State interventions into econimics, their sense - effectivity, justification and stability. Smith and Keynes and their theory. Modern practice.
6) Maximum and minimum prices, their sense. Influence on supply and demand in the long and short term. Issues which arise and methods of how to resolve them.
7) Developed competition, Oligopolies, monopolies and their impact on the market. Anti-monopoly legislation and regulation.
- Study materials:
-
Samuelsson, Paul Ekonomie (Grada, any edition)
Frank, Robert, H a Bernanke Ben S. : Ekonomie, Grada 2003
Časopisy Marketing & Media, Strategie
Any mimeography from VŠE and other Economics schools in the area of microeconomics.
- Planned learning activities and teaching methods
-
Lectures, moderated discussions and analyses of current media texts.
- Assessment methods and criteria
-
Credit is awarded based on interest in the subject and understanding of the basic principles of macroecomomics which student demonstrate in two forms:
joining in discussing in lectures (30%)
Oral exam (70%)
An ability to analyse graphic material using supply and demand graphs.
- Language of instruction:
- Czech
- Work placement(s):
-
Nejsou.
- Course web page:
- www.ihned.cz; www.strategie.cz; www.mam.cz; plus mnohé další
- Note:
-
Nejsou.
- Schedule for winter semester 2010/2011:
- The schedule has not yet been prepared
- Schedule for summer semester 2010/2011:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Fri Thu Fri - The subject is a part of the following study plans:
-
- Obor Hudební management (Bc) (next compulsory subject)