AMU = DAMU + FAMU + HAMU
STUDY PLANS

Marketing 1

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Course unit code:
206MKT1
Course unit title:
Marketing 1
Mode of delivery:
zápočet
Range:
2/T
Type of course unit:
compulsory subject
Level of course unit:
Year of study
2nd year
Semester when the course unit is delivered
zimní
Number of ECTS credits allocated:
2
Garant předmětu:
Jiří SULŽENKO
Name of lecturer(s):
Jiří SULŽENKO
Study Objectives:

Introduce students with generally applied principles of marketing in the commercial sphere and provide them with the opportunity to compare it with the specific characteristics of marketing in the arts.

Mode of delivery:
Prerequisites and co-requisites:

credit

Recommended optional programme components
Course contents:

In this course students are introduced to instruments of a marketing mix, planning marketing strategy and further basic marketing procedures.

Study materials:
Planned learning activities and teaching methods
Assessment methods and criteria
Language of instruction:
Czech
Work placement(s):
Pracovní stáž není u tohoto předmětu zavedena.
Course web page:
Není
Note:
Schedule for winter semester 2010/2011:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
místnost R311
Učebna

(Karlova 26, Praha 1)
SULŽENKO J.
14:45–16:15
(přednášková par. 1)
Fri
Thu
Fri
Schedule for summer semester 2010/2011:
The schedule has not yet been prepared
The subject is a part of the following study plans:
Generated on 2011-6-17
Updates of the above given information can be found on http://studijniplany.amu.cz/en/predmet206MKT1.html