Marketing 2
- Course unit code:
- 206MKT2
- Course unit title:
- Marketing 2
- Mode of delivery:
- zkouška
- Range:
- 2/T
- Type of course unit:
- compulsory subject
- Level of course unit:
- Year of study
- 2nd year
- Semester when the course unit is delivered
- letní
- Number of ECTS credits allocated:
- 2
- Garant předmětu:
- Jiří SULŽENKO
- Name of lecturer(s):
- Jiří SULŽENKO
- Study Objectives:
-
Introduce students with generally applied principles of marketing in the commercial sphere and provide them with the opportunity to compare it with the specific characteristics of marketing in the arts.
- Mode of delivery:
- Prerequisites and co-requisites:
-
credit
- Recommended optional programme components
- Course contents:
-
In this course students are introduced to instruments of a marketing mix, planning marketing strategy and further basic marketing procedures.
- Study materials:
- Planned learning activities and teaching methods
- Assessment methods and criteria
- Language of instruction:
- Czech
- Work placement(s):
- Pracovní stáž není u tohoto předmětu zavedena.
- Course web page:
- není
- Note:
- Schedule for winter semester 2010/2011:
- The schedule has not yet been prepared
- Schedule for summer semester 2010/2011:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Fri Thu Fri - The subject is a part of the following study plans:
-
- Produkce (Bc.) (compulsory subject)