Marketing 1
- Course unit code:
- 108MAR1
- Course unit title:
- Marketing 1
- Mode of delivery:
- zápočet
- Range:
- 2/T
- Type of course unit:
- compulsory subject
- Level of course unit:
- magisterský
- Year of study
- 1st year
- Semester when the course unit is delivered
- zimní
- Number of ECTS credits allocated:
- 3
- Garant předmětu:
- Roman BĚLOR
- Name of lecturer(s):
- Roman BĚLOR
- Study Objectives:
-
To introduce students to the most important marketing tools and theories and to teach them to apply those in their practice.
- Mode of delivery:
-
contact instruction
- Prerequisites and co-requisites:
-
Credit for the development of a detailed marketing strategie for a selected product or winning a project.
- Recommended optional programme components
-
none
- Course contents:
-
lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.
- Study materials:
-
to be completed
- Planned learning activities and teaching methods
-
lectures
- Assessment methods and criteria
-
Activity in lectures
- Language of instruction:
- Czech
- Work placement(s):
-
lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.
- Course web page:
- Note:
-
lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.
- Schedule for winter semester 2011/2012:
- The schedule has not yet been prepared
- Schedule for summer semester 2011/2012:
- The schedule has not yet been prepared
- The subject is a part of the following study plans:
-
- Obor Hudební management (Mg) (next compulsory subject)