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STUDY PLANS

Marketing 1

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Course unit code:
108MAR1
Course unit title:
Marketing 1
Mode of delivery:
zápočet
Range:
2/T
Type of course unit:
compulsory subject
Level of course unit:
magisterský
Year of study
1st year
Semester when the course unit is delivered
zimní
Number of ECTS credits allocated:
3
Garant předmětu:
Roman BĚLOR
Name of lecturer(s):
Roman BĚLOR
Study Objectives:

To introduce students to the most important marketing tools and theories and to teach them to apply those in their practice.

Mode of delivery:

contact instruction

Prerequisites and co-requisites:

Credit for the development of a detailed marketing strategie for a selected product or winning a project.

Recommended optional programme components

none

Course contents:

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Study materials:

to be completed

Planned learning activities and teaching methods

lectures

Assessment methods and criteria

Activity in lectures

Language of instruction:
Czech
Work placement(s):

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Course web page:
Note:

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Schedule for winter semester 2011/2012:
The schedule has not yet been prepared
Schedule for summer semester 2011/2012:
The schedule has not yet been prepared
The subject is a part of the following study plans:
Generated on 2012-6-25
Updates of the above given information can be found on http://studijniplany.amu.cz/en/predmet108MAR1.html