Marketing 2
- Course unit code:
- 206MKT2
- Course unit title:
- Marketing 2
- Mode of delivery:
- zkouška
- Range:
- 2/T
- Type of course unit:
- compulsory subject
- Level of course unit:
- Year of study
- 2nd year
- Semester when the course unit is delivered
- letní
- Number of ECTS credits allocated:
- 2
- Garant předmětu:
- Jiří SULŽENKO
- Name of lecturer(s):
- Jiří SULŽENKO
- Study Objectives:
-
Introduce students with generally applied principles of marketing in the commercial sphere and provide them with the opportunity to compare it with the specific characteristics of marketing in the arts.
- Mode of delivery:
-
Lecture, study sample analysis, discussion.
- Prerequisites and co-requisites:
-
credit
- Recommended optional programme components
- Course contents:
-
In this course students are introduced to instruments of a marketing mix, planning marketing strategy and further basic marketing procedures.
- Study materials:
-
Johnová,Černá: Arts marketing : marketing umění a kulturního dědictví, Praha, Oeconomica, 2007
Kesner, Ladislav, Marketing a management muzeí a památek, Praha, Grada, 2005
Dvořák, Jan: Kreativní management pro divadlo, Praha, 2004
Kotler, Philip: Standing room only: strategies for marketing the performing arts, Boston 1997
Colbert, Francois: Marketing culture and the arts, Montreal 2007, ISBN: 978-2-9808602-1-8
- Planned learning activities and teaching methods
-
Class, exercises, course paper, essay, presentation of the course paper.
- Assessment methods and criteria
-
Credit is awarded based on:
attendance and participation in class. The maximum excused absences is 3.
Sitting the semester test
Course paper presentation
During the semester participation in class discussion is required. The exam is written. The overall grading is comprised of 20% for class participation, 60% for the written exam and 20% for the course paper presentation.
Conditions for successful completion of the course: class participation, completion and preparation of the course paper and completing the oral exam.
- Language of instruction:
- Czech
- Work placement(s):
- Pracovní stáž není u tohoto předmětu zavedena.
- Course web page:
- není
- Note:
- Schedule for winter semester 2011/2012:
- The schedule has not yet been prepared
- Schedule for summer semester 2011/2012:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Fri Thu Fri Datum Den Čas Tutor Místo Notes Č. paralelky Tue 10:45–12:15 SULŽENKO J. Učebna
Karlova 26, Praha 1přednášková par. 1 - The subject is a part of the following study plans:
-
- Produkce (Bc.) (compulsory subject)