Advertisement and Communication 1

Course unit code:

206RKM1

Course unit title:

Advertisement and Communication 1

Mode of delivery:

zápočet

Range:

2/T

Type of course unit:

compulsory subject

Level of course unit:

Year of study

3rd year

Semester when the course unit is delivered

zimní

Number of ECTS credits allocated:

2

Garant předmětu:

Michal DEUS

Name of lecturer(s):

Michal DEUS

Study Objectives:

1. seznámit posluchače se základy teorie komunikace

2. seznámit posluchače se základy fungování reklamy a jejích nástrojů

3. vyzkoušet jak různé nástroje komunikace mohou fungovat v reálných situacích

Mode of delivery:

Instruction, Discussion, Analysis of recorded examples. Discussions with people in marketing, advertisement and media.

Prerequisites and co-requisites:

No requirements.

Recommended optional programme components

No elective requirements.

Course contents:

1. What is communication?

2. What is advertisement? How does it work?

3. History of advertisement

4. Communication devices

5. Practical

Study materials:

Kotler, P.: MARKETING MANAGEMENT

Praha: Grada Publishing, 2001

D.Ogilvy: O reklamě

Praha: MP, 2007

Křížek, Z.; Crha, I.: JAK PSÁT REKLAMNÍ TEXT

Praha: Grada 2008

Planned learning activities and teaching methods

lecture, exercises

Assessment methods and criteria

Credit is awarded based on:

lecture participation

completion of the presentation

In the case of absence from three or more lectures the condition for receipt of credit is a course paper of 15-20 pages on a prior agreed topic. If there is more than 50% absence from the total number of lectures, credit will not be awarded.

Language of instruction:

Czech

Work placement(s):

Pracovní stáž není u tohoto předmětu zavedena.

Course web page:

Note:

Schedule for winter semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue	místnost R311 Učebna (Karlova 26, Praha 1) DEUS M. 18:00–19:30 (přednášková par. 1)
Fri
Thu
Fri

Datum	Den	Čas	Tutor	Místo	Notes	Č. paralelky
	Tue	18:00–19:30	DEUS M.	Učebna Karlova 26, Praha 1		přednášková par. 1

Schedule for summer semester 2011/2012:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Produkce (Bc.) (compulsory subject)