Introduction to the Field of Media II. 2

Course unit code:

206UVB2

Course unit title:

Mode of delivery:

zkouška

Range:

2/T

Type of course unit:

compulsory subject

Level of course unit:

Year of study

2nd year

Semester when the course unit is delivered

letní

Number of ECTS credits allocated:

Garant předmětu:

Vlastimil JEŽEK

Name of lecturer(s):

Vlastimil JEŽEK

Study Objectives:

1. Prohloubit praktickou schopnost plánovat a relizovat kampaně, spojené vesměs s aktivitami DAMU (premiéry v DISKu, festival ZLOMVAZ apod.).

2. Konfrontovat nabyté znalosti s reálným prostředím vybraných médií a reklamy.

Mode of delivery:

Moderated discussion, discussion, media analyses and comparisons.

Prerequisites and co-requisites:

Credit from Introduction to Media Issues II.1

Recommended optional programme components

Critical monitoring of the Czech Media scene.

Course contents:

1. Preparation and execution of support for a theatre piece produced in connection with DAMU.

2. Excursions to selected Czech media and advertising agencies, including discussions with their representatives.

Study materials:

1. McLuhan, M.: Jak rozumět médiím. Praha: Odeon, 1991.

2. Jirák, J.; Kopplová, B.: Masová média. Praha: Portál, 2009.

3. Liessmann, K.P.: Teorie nevzdělanosti. Praha: Academia, 2008.

4. McLuhan, M.: Člověk, média a elektronická kultura. Brno: Jota, 2000.

5. týdeník Marketing a média

Planned learning activities and teaching methods

Class, exercises, excursions.

Assessment methods and criteria

Credit is awarded based on:

class participation

campaign preparation and implementation

knowledge of the prescribed study material.

During the semester individual readings and class participation, which is a condition also for sitting the exam, are required. The exam is oral. The overall grading is comprised of class participation (30%), campaign preparations and implementation (40%) and the final oral exam (30%).

Conditions for successful completion of the course:

class participation,

campaign preparation and implementation,

passing the oral exam.

Language of instruction:

Czech

Work placement(s):

Pracovní stáž není u tohoto předmětu zavedena.

Course web page:

Webová stránka k předmětu není.

Note:

Schedule for winter semester 2011/2012:

The schedule has not yet been prepared

Schedule for summer semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon	místnost R501 Učebna (Karlova 26, Praha 1) JEŽEK V. 12:00–13:30 (přednášková par. 1)
Tue
Fri
Thu
Fri

Datum	Den	Čas	Tutor	Místo	Notes	Č. paralelky
	Mon	12:00–13:30	JEŽEK V.	Učebna Karlova 26, Praha 1		přednášková par. 1

The subject is a part of the following study plans:

Produkce (Bc.) (compulsory subject)