Doing Business in the Commercial Media 2

Course unit code:

305PKM2

Course unit title:

Doing Business in the Commercial Media 2

Mode of delivery:

zkouška

Range:

24/S

Type of course unit:

compulsory subject

Level of course unit:

Year of study

2nd year

Semester when the course unit is delivered

letní

Number of ECTS credits allocated:

3

Garant předmětu:

Kateřina FRIČOVÁ

Name of lecturer(s):

Kateřina FRIČOVÁ

Study Objectives:

prohlubování znalostí a další poznatky o principech podnikání v oblasti komerčního tisku, rozhlase a televizi.

Mode of delivery:

Lecture, discussion, presentation by guest professionals.

Prerequisites and co-requisites:

Successfull completion of „Entrepreneurship in Commercial Media 1.“

Recommended optional programme components

No elective requirements.

Course contents:

Linked to Enterprise in Commercial Media 1

Producer - the one who knows how to select a good media partner because all types of media are known and what their focuses are.

Acquired knowledge extends and develops in the task - creation of a business plan for new television, from marketing considerations of what type of TV will be created through the programming scheme, budget, organizational schematic, commercial model, marketing tools.

Study materials:

Zákon o rozhlasovém a televizním vysílání 231/2001 Sb

Tiskový zákon 46/2000 Sb

Zákon o regulaci reklamy 40/1995 Sb

www.radiotv.cz

www.ceskamedia.cz

www.omd.cz

www.uvdt.cz

www.digizone.cz ...

Planned learning activities and teaching methods

Lecture, discussion, exercises, guest presentations.

Assessment methods and criteria

Participation in lectures 10%

Completion of the semester paper on the topic of the rise of new TV stations in the Czech Republic 30%

Final presenation and defense of the semester paper. 60%

Language of instruction:

Czech

Work placement(s):

Pracovní stáž není u tohoto předmětu zavedena.

Course web page:

Note:

contact: fricovak@centrum.cz

Schedule for winter semester 2011/2012:

The schedule has not yet been prepared

Schedule for summer semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
Thu	místnost 334 Učebna KP (Lažanský palác) FRIČOVÁ K. 18:10–19:45 (přednášková par. 1)
Fri

Datum	Den	Čas	Tutor	Místo	Notes	Č. paralelky
	Thu	18:10–19:45	FRIČOVÁ K.	Učebna KP Lažanský palác		přednášková par. 1

The subject is a part of the following study plans:

• Produkce - magistr (qualification subject)