Distributing Audiovisual Work 2

Course unit code:

305SAT2

Course unit title:

Mode of delivery:

zkouška

Range:

24/S

Type of course unit:

compulsory subject

Level of course unit:

Year of study

2nd year

Semester when the course unit is delivered

letní

Number of ECTS credits allocated:

Garant předmětu:

Aleš DANIELIS

Name of lecturer(s):

Aleš DANIELIS

Study Objectives:

Cílem předmětu je poskytnout studentům informace o vlastní činnosti distribuční organizace a naučit je samostatně připravit strategii a rozpočet distribuce zahraničního i domácího filmu.

Mode of delivery:

Presentation of instructor experience, moderated and unmoderated discussions, study of fundamental materials.

Prerequisites and co-requisites:

Successfull completion of Audiovisuals Distribution 1.

Recommended optional programme components

Regular attendance at film screenings, but not limited to closed screenings is recommended. Personal experience in the organization of a film review is recommended.

Course contents:

Introduction to the particular activities of a distribution organization. Film distribution process and key decision mechanisms.

1. The economics of distributing Audio-visuals an dividing returns and investment

2. Returns on one's film distribution and other licensing use

3. Estimating returns of a film

4. Other returns connected to film distribution - public sources, marketing activity

5. Establishing the distribution strategy and its consequences

6. Film acquisition - price calculation, minimum guarantees, transfering licensing fees

7. Film acquisition - organizational economic security - domestic, studio, independent

8. Technical and production investment into film distribution, influence of digitalization

9. Producer's marketing input

10. Distributor's marketing input

11. Progamming a film, influence of digitalization

12. Internal investment of the distribution organization

13. Film distribution approximate balance.

Study materials:

Martin Kotík - Struktura a strategie multiplexu - diplomová práce

Květoslava Ničková - Distribuce uměleckých filmů - diplomová práce

Jana Sedláčková - Televizní reklama jako prostředek masové komunikace - diplomová práce

Doporučuji přečíst i některou z řady učebnic marketingu.

Filmový přehled

www.ufd.cz

Planned learning activities and teaching methods

lecture and classes

Assessment methods and criteria

During the semester and through a several independent tests the students' ability to estimate the potential of diverse types of films is verified. Completion of the final test made up of the development of a budget for a selected film, justification of the estimated results and establishment of the marketing and commercial strategies.

Language of instruction:

Czech

Work placement(s):

Pracovní stáž není u tohoto předmětu zavedena.

Course web page:

Note:

Schedule for winter semester 2011/2012:

The schedule has not yet been prepared

Schedule for summer semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue	místnost 330 Učebna KP (Lažanský palác) DANIELIS A. 16:30–18:05 (přednášková par. 1)
Fri
Thu
Fri

Datum	Den	Čas	Tutor	Místo	Notes	Č. paralelky
	Tue	16:30–18:05	DANIELIS A.	Učebna KP Lažanský palác		přednášková par. 1

The subject is a part of the following study plans:

Produkce - bakalář (qualification subject)