Advertisement and Fashion Photography 1

Course unit code:

307EAF1

Course unit title:

Mode of delivery:

zkouška

Range:

13/S

Type of course unit:

Study plan Fotografie EN - bakalář – optional subject
Study plan Fotografie EN - magistr – optional subject
Study plan Fotografie EN - magistr: restaurování – optional subject

Level of course unit:

Year of study

předmět nemá určen ročník studia

Semester when the course unit is delivered

zimní

Number of ECTS credits allocated:

Garant předmětu:

Štěpánka STEIN

Name of lecturer(s):

Štěpánka STEIN

Study Objectives:

Reflexe módní a portrétní fotografie v kontextu současné tvorby a posouvání hranic tradičně komerční fotografie V průběhu semináře je v plánu diskuse s Art directory časopisů DolceVita a Elle nad pracemi studentů.a současně prezentace významných autorů české fotografie

Mode of delivery:

Combination of critical evaluations in the submitted tasks and exercises /protrait and fashion in interiers and exteriers using flash/

Prerequisites and co-requisites:

None

Recommended optional programme components

Course contents:

This course is focused on the development and trends in contemporary fashion and portrait photography and presents the most important figures of contemporary fashion and portraiture. An important part of the course will be discussions over the social context of fashion and the influence of that on photography. Contemporary photography is a part of the wide spectrum of social influences whose cross-section creates our collective perception. We constantly encounter effective communication strategies whose idea and communication is linked to entertainment. Entertainment is not the direct goal but is an effective means in which the information content is more digestible, popularizes it and asserts it.

Practice: The course is divided into two series.

A) Winter semester - two week assignment with individual topics focused on the idea and quality of technical processing of the assigned topic.

B) Summer semester - Exhibition project

Consutations and critiques of the work will take place in group classes.

The project outcome in the Summer semester will be designed by the student as an exhibition collection on a selected or assigned topic.

Study materials:

Roland Barthes; Svetlá komora - poznámky k fotografii

Susan Sontag On Photography

Susan Sontag Regarding the Pain Of Others

Planned learning activities and teaching methods

Assessment methods and criteria

Credit and the exam are awarded based on: the evaluation of the submitted paper with consideration of the idea, quality of technique and maintenance of the original assignment.

An important criterium for a grade is the student's participation in at least 60% of lectures and group consultations.

Language of instruction:

English

Work placement(s):

Pracovní stáž není u tohoto předmětu zavedena.

Course web page:

Note:

Further information:

Course may be repeated

Schedule for winter semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri	místnost 113 Ateliér A KF (Lažanský palác) STEIN Š. 09:50–13:05 EVEN WEEK (přednášková par. 1)
Thu
Fri

Datum	Den	Čas	Tutor	Místo	Notes	Č. paralelky
	Fri	09:50–13:05	STEIN Š.	Ateliér A KF Lažanský palác		přednášková par. 1

Schedule for summer semester 2011/2012:

The schedule has not yet been prepared

The subject is a part of the following study plans:

Fotografie EN - bakalář (optional subject)
Fotografie EN - magistr (optional subject)
Fotografie EN - magistr: restaurování (optional subject)