Advertising and Fashion Photography 1

Course unit code:

307RFO1

Course unit title:

Mode of delivery:

zápočet

Range:

13/S

Type of course unit:

Study plan Fotografie CZ - bakalář – optional subject
Study plan Fotografie CZ - magistr – optional subject
Study plan Fotografie CZ - magistr: restaurování – optional subject

Level of course unit:

Year of study

předmět nemá určen ročník studia

Semester when the course unit is delivered

zimní

Number of ECTS credits allocated:

Garant předmětu:

Štěpánka STEIN

Name of lecturer(s):

Štěpánka STEIN

Study Objectives:

Considering fashion and portrait photography in the context of modern art and pushing the boundaries of traditional commercial photography. During the course are planned discussions with the Art directors of Dolce Vita and Elle magazines about the students' work and as well a presentation of significant Czech photographers.

Mode of delivery:

A combination of critical evaluation of the submitted tasks and exercises /portrait and fashion in interiors and exteriors using flash/.

Prerequisites and co-requisites:

None

Recommended optional programme components

Course contents:

This course focuses on the development of trends in modern fashion and portrait photography and presents the most important people of modern fashion and portraiture. An important element of the course will be discussions about the sociological context of fashion and the influence of that phenomenon on photography. Photography, currently is part of the wide spectrum of social influences whose crossovers create our collective perceptions. More and more we see the effects of communication strategies in which the idea and its communication is united with entertainment. Entertainment is not the direct aim but primarily an effective tool which makes the information content more digestible, popularizes it and promotes it.

Practical: The course is divided into two cycles.

A) Winter Semester - 2 week task with individual topics focused on the idea and quality of technical development of the assigned topic.

B) Summer semester - project exhibition.

Consultations and work critiques will occur in group classes.

Project results in the Summer semester will be a exhibition collection on a selected or assigned topic conceived by the student.

Study materials:

Roland Barthes; Svetlá komora - poznámky k fotografii

Susan Sontag On Photography

Susan Sontag Regarding the Pain Of Others

Planned learning activities and teaching methods

Assessment methods and criteria

Credit and exam are awarded based on the evaluation of the submitted work with a consideration of the idea, quality of technical performance and maitenance of the original assignment.....

An important criterium for grading is the students participation in at least 60% of lectures and group discussions..

Language of instruction:

Czech

Work placement(s):

Pracovní stáž není u tohoto předmětu zavedena.

Course web page:

Note:

Further information:

Course may be repeated

Schedule for winter semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon	místnost 113 Ateliér A KF (Lažanský palác) STEIN Š. 09:00–12:15 EVEN WEEK (přednášková par. 1)
Tue
Fri
Thu
Fri

Datum	Den	Čas	Tutor	Místo	Notes	Č. paralelky
	Mon	09:00–12:15	STEIN Š.	Ateliér A KF Lažanský palác		přednášková par. 1

Schedule for summer semester 2011/2012:

The schedule has not yet been prepared

The subject is a part of the following study plans:

Fotografie CZ - bakalář (optional subject)
Fotografie CZ - magistr (optional subject)
Fotografie CZ - magistr: restaurování (optional subject)