Self-promotion and Graphic Promotional Design - What does it mean?
- Course unit code:
- 309MSGPD
- Course unit title:
- Self-promotion and Graphic Promotional Design - What does it mean?
- Mode of delivery:
- zápočet
- Range:
- 9/S
- Type of course unit:
- Study plan Animovaná tvorba - bakalář – optional subject
Study plan Dokumentární tvorba - magistr – compulsory optional subject
Study plan Dokumentární tvorba - bakalář – optional subject
Study plan Animovaná tvorba - magistr – compulsory optional subject
Study plan Scenáristika a dramaturgie - bakalář – optional subject
Study plan Scenáristika a dramaturgie - magistr – compulsory optional subject
Study plan Režie - bakalář – optional subject
Study plan Režie - magistr – compulsory optional subject
Study plan Kamera - bakalář – optional subject
Study plan Kamera - magistr – compulsory optional subject
Study plan Produkce - bakalář – optional subject
Study plan Produkce - magistr – compulsory optional subject
Study plan Audiovizuální studia - bakalář – optional subject
Study plan Střihová skladba - bakalář – optional subject
Study plan Střihová skladba - magistr – compulsory optional subject
Study plan Zvuková tvorba - bakalář – optional subject
Study plan Zvuková tvorba - magistr – compulsory optional subject
Study plan Fotografie CZ - bakalář – optional subject
Study plan Fotografie CZ - magistr – compulsory optional subject
Study plan Audiovizuální studia - magistr – compulsory optional subject
Study plan Fotografie CZ - magistr: restaurování – compulsory optional subject - Level of course unit:
- Year of study
- předmět nemá určen ročník studia
- Semester when the course unit is delivered
- letní
- Number of ECTS credits allocated:
- 2
- Garant předmětu:
- Uroš TREFALT
- Name of lecturer(s):
- Uroš TREFALT
- Study Objectives:
-
1 Seznámit posluchače se současným stavem dynamicky se rozvíjejícího oboru a jeho technologií
2. Seznámit posluchače ze základními specifiky oboru a porovnání s podobnými obory jako je alternativní divadlo, krátký film, internet.
3. Seznámit posluchače z možnostmi využití a uplatnění motion designu v jiných než klasických filmových formátech.
- Mode of delivery:
-
Lecture, screenings, sample analyses, discussion, exercises.
- Prerequisites and co-requisites:
-
No requirements.
- Recommended optional programme components
-
No elective requirements.
- Course contents:
-
Basics of the rise of TV promo design, its world and domestic development, current trends and use.
1. History of film titles as the precursor to television promos.
2. A short survey of the history of TV promos, their links to other arts and genres. A great emphasis will be placed on the basic particulars and uniqueness of the short film format.
3. A survey of promos - graphics in the world, screenings and analyses according to examples and their future in the media market.
4. Work methodologies, technology for the production of TV jingles and captions, from assignment to return with a focus on Czech works.
5. Examples of the work process of an assignment with an emphasis on the characteristics of this short form, footage limits, explicity in expression, measure of artistic freedom and pressure by the contractor.
6. Discussions - summary of lectures, comparisons, debates on the assignments given.
- Study materials:
-
Papadopulosová, Nike: Videoklip, bakalařská práce, FAMU 1996, sign: KP 01681
Martin Labbie Nairn: Brand Identity for Television: With Knobs On, Phaidon Press, 1997
Esatman/Ferguson/Kline: Media Pormotion & Marketing, Focal Press, 2006
- Planned learning activities and teaching methods
-
classes, lecture
- Assessment methods and criteria
-
Credit requirements: 2 credits for 100% attendance.
- Language of instruction:
- Czech
- Work placement(s):
- Pracovní stáž není u tohoto předmětu zavedena.
- Course web page:
- Note:
-
No notes for this course.
- Further information:
- This course is an elective for all students of this school
- Schedule for winter semester 2011/2012:
- The schedule has not yet been prepared
- Schedule for summer semester 2011/2012:
-
Datum Den Čas Tutor Místo Notes Č. paralelky 11.05.2012 10:00–16:00 TREFALT U. Učebna 2
Lažanský palácparalelka 1 14.05.2012 14:00–17:00 TREFALT U. Učebna 1
Lažanský palácparalelka 1 - The subject is a part of the following study plans:
-
- Animovaná tvorba - bakalář (optional subject)
- Dokumentární tvorba - magistr (faculty subject, optional subject)
- Dokumentární tvorba - bakalář (optional subject)
- Animovaná tvorba - magistr (faculty subject, optional subject)
- Scenáristika a dramaturgie - bakalář (optional subject)
- Scenáristika a dramaturgie - magistr (faculty subject, optional subject)
- Režie - bakalář (optional subject)
- Režie - magistr (faculty subject, optional subject)
- Kamera - bakalář (optional subject)
- Kamera - magistr (faculty subject, optional subject)
- Produkce - bakalář (optional subject)
- Produkce - magistr (faculty subject, optional subject)
- Audiovizuální studia - bakalář (optional subject)
- Střihová skladba - bakalář (optional subject)
- Střihová skladba - magistr (faculty subject, optional subject)
- Zvuková tvorba - bakalář (optional subject)
- Zvuková tvorba - magistr (faculty subject, optional subject)
- Fotografie CZ - bakalář (optional subject)
- Fotografie CZ - magistr (faculty subject, optional subject)
- Audiovizuální studia - magistr (faculty subject, optional subject)
- Fotografie CZ - magistr: restaurování (faculty subject, optional subject)