Introduction to Intl Film/TV Producing

Course unit code:

311IIP

Course unit title:

Mode of delivery:

zápočet

Range:

2/T

Type of course unit:

Study plan Fotografie EN - bakalář – optional subject
Study plan Fotografie EN - magistr – optional subject
Study plan Cinema and Digital Media - Cinematography – optional subject
Study plan Cinema and Digital Media - Screenwriting – optional subject
Study plan Erasmus – optional subject
Study plan Cinema and Digital Media - Directing – optional subject
Study plan Fotografie EN - magistr: restaurování – optional subject

Level of course unit:

Year of study

předmět nemá určen ročník studia

Semester when the course unit is delivered

zimní i letní

Number of ECTS credits allocated:

Garant předmětu:

Petr SLÁDEČEK

Name of lecturer(s):

Petr SLÁDEČEK

Study Objectives:

1. Students receive a fundamental knowledge of important film and television producing marketing, legal, commercial, financial, creative and technological aspects with a international perspective.

2. Students receive and validate skills in developing their production project and its presentation.

Mode of delivery:

Interactive lectures, analyses of selected websites, work in groups, visits to production houses.

Prerequisites and co-requisites:

This course is intended for students of all film, television and general media professions and does not require any previous specialized knowledge.

Recommended optional programme components

No elective elements necessary for completing this course.

Course contents:

1. Managing and Organizing Yourself. There is no proper producer?s job done without first being able to organize yourself. A brief survey of some useful techniques of time management etc.

2. Introduction to Marketing. Marketing as a discipline. The product, 4 P-4C, product lifecycle, competitive advantage, branding, customer relationship, target audience, segmentation. Matketing in the media.

3. Film and TV Promotion and Publicity. Title, tagline, synopsis, treatment. The distribution cascade and how to assess your revenues. Marketing communication for film and TV.

4. Legal Affairs I. Contracting and licensing process, introduction to intellectual property, copyright, authors rights, performers rights.

5. Legal Affairs II. Visit of entertainment lawyer. EU media legislation, the law in advertising and in the internet, authors rights, performers rights and music rights in details - Q/ A session

6. Business Affairs. Business negotiation and bargaining and their rules and techniques, the BATNA concept, the strategy and tactics, the tricks and gimmicks in business negotiation. Presentation: making a sales pitch.

7. Development and Pre-production. Rights to be considered, contracts to be signed. Synopsis, treatment, literary and technical script. Shooting plan, location scouting, organizing equipment and film crew. Financing, co-financing, co-production, pre-sales. Insurance.

8. Production, Budgeting, Cash flow. Filming in the set, the production manager. Working with the material, equipment, production facility, crew, actors, director, DOP, catering and security. The independent production, the studio production. Estimated and actual budget. Cash flow plan.

9. Post-production. Editing, sound mixing, special effects. Visit of the digital post production facilities at UPP Prague (www.upp.cz).

10. Distribution. The art and craft of film distribution in Europe and the USA. Parties of distribution ? Producer (Sales Agent), Distributor, Exhibitor. Distribution contracts and costs.

11. The Summary. The course revision, Q/A session.

12. The Exam Sessions.

Study materials:

Required:

-sladecek.webnode.cz/FAMU International/Glossary of terms

-sladecek.webnode.cz/FAMU International/Textbook

Recommended:

The Guerilla Film Maker's Handbook, Chris Jones and Genevieve Joliffe, Continuum Intl Publishing Group - Academi, London-New York, 2000 - 2003, ISBN 0826447139

The Guerilla Film Makers Movie Blueprint, Chris Jones, Continuum Intl Publishing Group - Academi, London-New York, 2003, ISBN 0826414532

Planned learning activities and teaching methods

Interactive lectures, peer group instruction.

Assessment methods and criteria

The final exam is comprised of three parts (aside from the parts in the lectures where 20% absence is permitted).

Students must, by the due date, submit their freely chosen written AVD project (play, documentary, animation, commercial, video-art, etc.).

The project must have a properly developed consideration of the marketing, financing, budget, cash-flow plan, distribution and promotional strategy, interesting proposed title and sub-heading, and engagingly written short synopsis. The layout of the project in also important in grading. Submissions after the due date will not be accepted, or possibly the resulting grade will be reduced by one.

The oral exam includes a short introductory project presentation (presentation skills are not graded separately).

The second part of the oral exam included answering questions. Each student shall answer 10 questions which demonstrate their knowledge from the entire course.

The quality of the written projects represents about 50% of the subsequent grade. The oral project presentation with discussions about the project represents about 10% of the subsequent grade and the final oral exam represents 40% of the resulting grade.

Language of instruction:

English

Work placement(s):

Pracovní stáž není u tohoto předmětu zavedena.

Course web page:

Note:

sladecek.webnode.cz

Schedule for winter semester 2011/2012:

The schedule has not yet been prepared

Schedule for summer semester 2011/2012:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
Thu	místnost () SLÁDEČEK P. 08:30–10:00 (přednášková par. 1)
Fri

Datum	Den	Čas	Tutor	Místo	Notes	Č. paralelky
	Thu	08:30–10:00	SLÁDEČEK P.			přednášková par. 1

The subject is a part of the following study plans:

Fotografie EN - bakalář (optional subject)
Fotografie EN - magistr (optional subject)
Cinema and Digital Media - Cinematography (optional subject)
Cinema and Digital Media - Screenwriting (optional subject)
Erasmus (optional subject)
Cinema and Digital Media - Directing (optional subject)
Fotografie EN - magistr: restaurování (optional subject)