English For Theatre And Music Management 3
- Course unit code:
- 702SPA3
- Course unit title:
- English For Theatre And Music Management 3
- Mode of delivery:
- zápočet
- Range:
- 2/T
- Type of course unit:
- Study plan Produkce (Bc.) – compulsory subject
Study plan Obor Hudební management (Bc) – compulsory subject - Level of course unit:
- bakalářský
- Year of study
- Study plan Produkce (Bc.) – 2nd year
Study plan Obor Hudební management (Bc) – 2nd year - Semester when the course unit is delivered
- zimní
- Number of ECTS credits allocated:
- 1
- Garant předmětu:
- Karel FOUSTKA
- Name of lecturer(s):
- Karel FOUSTKA, Štěpánka PÁROVÁ
- Study Objectives:
- Mode of delivery:
- Prerequisites and co-requisites:
- Recommended optional programme components
- Course contents:
-
3rd Semester
Marketing - Témata spojená se studovaným oborem a jejich terminologie
Marketing and the Arts
What is Marketing?
Markets and Competitors
Marketing and Market Orientation
Products and Brands
Price
Place
Promotion
The Four Ps of Marketing and Beyond
Customer Satisfaction
Knowing your Customers 1, 2, 3
Marketing Tasks
Marketing and Sales
Market Structure
Marketing Strategies
Market Segmentation
Market Research
Market Testing
Market Forecasting
Market Metaphors
The Arts - Theatre Vocabulary - A, B, C, D, E
The Arts - Music Vocabulary
- Study materials:
- Planned learning activities and teaching methods
- Assessment methods and criteria
- Language of instruction:
- Czech
- Work placement(s):
- Pracovní stáž není u tohoto předmětu zavedena.
- Course web page:
- Note:
- Further information:
- This course is an elective for all AMU students
- Schedule for winter semester 2011/2012:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Fri Thu Fri Datum Den Čas Tutor Místo Notes Č. paralelky Mon 15:00–16:30 FOUSTKA K. Učebna
Karlova 26, Praha 1paralelka 1 - Schedule for summer semester 2011/2012:
- The schedule has not yet been prepared
- The subject is a part of the following study plans:
-
- Produkce (Bc.) (compulsory subject)
- Obor Hudební management (Bc) (next compulsory subject)