AMU = DAMU + FAMU + HAMU
STUDY PLANS

English For Theatre And Music Management 3

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Course unit code:
702SPA3
Course unit title:
English For Theatre And Music Management 3
Mode of delivery:
zápočet
Range:
2/T
Type of course unit:
Study plan Produkce (Bc.) – compulsory subject
Study plan Obor Hudební management (Bc) – compulsory subject
Level of course unit:
bakalářský
Year of study
Study plan Produkce (Bc.) – 2nd year
Study plan Obor Hudební management (Bc) – 2nd year
Semester when the course unit is delivered
zimní
Number of ECTS credits allocated:
1
Garant předmětu:
Karel FOUSTKA
Name of lecturer(s):
Karel FOUSTKA, Štěpánka PÁROVÁ
Study Objectives:
Mode of delivery:
Prerequisites and co-requisites:
Recommended optional programme components
Course contents:

3rd Semester

Marketing - Témata spojená se studovaným oborem a jejich terminologie

Marketing and the Arts

What is Marketing?

Markets and Competitors

Marketing and Market Orientation

Products and Brands

Price

Place

Promotion

The Four Ps of Marketing and Beyond

Customer Satisfaction

Knowing your Customers 1, 2, 3

Marketing Tasks

Marketing and Sales

Market Structure

Marketing Strategies

Market Segmentation

Market Research

Market Testing

Market Forecasting

Market Metaphors

The Arts - Theatre Vocabulary - A, B, C, D, E

The Arts - Music Vocabulary

Study materials:
Planned learning activities and teaching methods
Assessment methods and criteria
Language of instruction:
Czech
Work placement(s):
Pracovní stáž není u tohoto předmětu zavedena.
Course web page:
Note:
Further information:
This course is an elective for all AMU students
Schedule for winter semester 2011/2012:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
místnost R311
Učebna

(Karlova 26, Praha 1)
FOUSTKA K.
15:00–16:30
(paralelka 1)
Tue
Fri
Thu
Fri
Datum Den Čas Tutor Místo Notes Č. paralelky
Mon 15:00–16:30 FOUSTKA K. Učebna
Karlova 26, Praha 1
paralelka 1
Schedule for summer semester 2011/2012:
The schedule has not yet been prepared
The subject is a part of the following study plans:
Generated on 2012-6-25
Updates of the above given information can be found on http://studijniplany.amu.cz/en/predmet702SPA3.html