Fundraising, Grants and Marketing

Subject guarantor:

Ingeborg RADOK ŽÁDNÁ

Name of lecturer(s):

Ingeborg RADOK ŽÁDNÁ

Learning outcomes of the course unit:

To acquire awareness of and practical skills in fundraising in the cultural sphere.

Mode of study:

lectures, moderated discussions, project presentation and analysis, marketing plan analysis, analysis of model projects.

Prerequisites and co-requisites:

a) concepts in fundraising and grant policy

b) developing a plan and budget for a cutural project (event) with financing from external sources (fundraising plan)

c) developing grant requests

d) strategy and marketing in private sources.

Recommended optional programme components:

none

Course contents:

1. Introduction to the course - delimitation of lecture topics, delimitation of basic concepts - fundraising, marketing, grant, patronage, philanthropy, sponsoring, private resources, public resources, contributing organizations, the non-profit sector, public-private sektor.

2. Fundraising - Fundraiser activity, fundraising planning

3. Main donating groups - their characteristics, donating - receiving resources, request character, personal approach and donator motives and requestors.

4. Endowments and endowment funds - characteristics, function

5. Non-profit organizations - concept, types, contributing and budgeting organizations

6. Gifts, donating - types, basic contract types, tax advantages

7. Marketing - concept explanation, a marketing plan and its parts

8. Sponsoring, SWOT analysis

9. EU finance sources - Nordic funds, structural funds (operating programs), community programs

10. Endowment programs and grants - The Czech Republic Ministry of Culture, Prague City Municipal Authorities, City municipalities.

11. A basic survey of endowments and endowment funds supporting cultural projects

12. Project budget - basic struture, analysis of model budgets, creating a simple budget

13. Ministry of Education, Youth and Physical Education, Czech Republic grant agencies, Company endowments - basic overview

Assigned tasks for the exam.

Recommended or required reading:

Lectures and Recommended texts during lectures.

a) Concept of effective support of art for 2007-2013 (passed by the Czech Govt. No.# 676/2006)

b) Prague City Grant Policy in culture and art. (passed by the Prague City Council / June 2006)

c) Prague City Cultural Policy Concept (passed by the Prague City Council / 2009)

d) Martin Cikánek: Mistři výkonnostních ukazatelů II (in HIS voice 5/2006)

Johnová Radka. Marketing kulturního dědictví a umění. Grada, 2008.

Kaiser M. Michael. Strategické plánování v umění: praktický průvodce. Institu umění - Divadelní ústav v Praze, 2009.

Ledvinová Jana. Základy fundraisingu, České centrum fundraisingu, 2002.

Tauer Vladimír, Zemánková Helena, Šubrtová Jana. Získejte dotace z fondů EU. Computer Press, 2009.

Important Czech Composer Institutions. Institut Bohuslava Martinů, 2010.

www.fundraising.cz

www.forumdarcu.cz

www.programculture.cz

www.neziskovky.cz

www.sponzoring.cz

www.strukturalni-fondy.cz

www.norskefondy.cz

Planned learning activities and teaching methods:

lectures

Assessment methods and criteria:

Credit is awarded based on activity in lectures, development of the semester paper and presentation of the assigned project.

During the semester independent reading and assigned topic presentation preparations are required. The overall grade is comprised of 20% for activity in lectures, 40% from the written exam and 40% from the oral exam.

Conditions for successfull completion of the course: project development and presentation, development of the semester paper on an assigned topic.

Course web page:

Note:

none

Schedule for winter semester 2012/2013:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri	místnost 2057 Učebna KTDH 2057 (Lichenštejnský palác) RADOK ŽÁDNÁ I. 12:00–13:30 (přednášková par. 1)
Thu
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Fri	12:00–13:30	RADOK ŽÁDNÁ I.	Učebna KTDH 2057 Lichenštejnský palác		přednášková par. 1

Schedule for summer semester 2012/2013:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Bc) (next compulsory subject)