Marketing 1

Subject guarantor:

Roman BĚLOR, Jiří ŠTILEC

Name of lecturer(s):

Roman BĚLOR, Jiří ŠTILEC

Learning outcomes of the course unit:

To introduce students to the most important marketing tools and theories and to teach them to apply those in their practice.

Mode of study:

contact instruction

Prerequisites and co-requisites:

Credit for the development of a detailed marketing strategie for a selected product or winning a project.

Recommended optional programme components:

none

Course contents:

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Recommended or required reading:

to be completed

Planned learning activities and teaching methods:

lectures

Assessment methods and criteria:

Activity in lectures

Course web page:

Note:

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Schedule for winter semester 2012/2013:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri	místnost 1041 Učebna KTDH 1041 (Lichenštejnský palác) ŠTILEC J. 12:00–13:30 (přednášková par. 1)
Thu
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Fri	12:00–13:30	ŠTILEC J.	Učebna KTDH 1041 Lichenštejnský palác		přednášková par. 1

Schedule for summer semester 2012/2013:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Mg) (next compulsory subject)