Organization of the Opera Operation 2

Subject guarantor:

Ingeborg RADOK ŽÁDNÁ

Name of lecturer(s):

Ingeborg RADOK ŽÁDNÁ

Learning outcomes of the course unit:

1. Introduction to the particular environment of Opera

2. Introduction to the structure and organization of an opera house.

3. Introduction to the economic operation of Opera and various types of financing

4. Introduction to running of an opera institution in relation to the prepration and implementation of an opera staging.

5. Enable students to get an overview of opera institutions in the Czech Republic and abroad.

Mode of study:

lectures, analysis of economic indicators, analysis of practical experience.

Prerequisites and co-requisites:

Students have a general knowledge of the opera environment in the Czech Republic and abroad and have comleted „108OOP1.“

Recommended optional programme components:

No elective requirements.

Course contents:

The organization of an Opera is a complex process which must respect artistic, economic and practical viewpoints vertically and horizontally.

1. Creation of the dramaturgical plan and performance plan - creating a model plan according to assigned parameters.

2. Schedule of opera staging preparations - planning, contracting, securing production

3. Seasonal and repertoire theatre - common practices, advantages and disadvantages, particulars.

4. Internal communications in an opera ensemble and multi-ensemble theatre.

5. External communications - promotion, marketing, sponsorship

6. Co-production performances.

7. International co-operation - guesting abroad, festivals, hosting artists.

8. Promotion, marketing, sponsoring

9. Attendance - the audience member, subscriber, marketing research, audience structure, societal demands, competition environment.

10. Publications and exhibitions activities

11. Training activities - projects for children and youth, school performances, opera studios

12. Special elements of opera performances and their ensurance.

13. A manager's psychology in the opera environment.

Recommended or required reading:

Bing Rudolf. 5000 večerů v opeře. Editio Supraphon, Praha, 1988.

Johnová Radka. Marketing kulturního dědictví a umění. Grada, 2008.

Kaiser M. Michael. Strategické plánování v umění: praktický průvodce. Institut umění - Divadelní ústav, 2006.

Nekolný Bohumil a kol. Divadelní systémy a kulturní politika. Edice Box, Divadelní ústav, 2006.

Orrey Leslie. A Concise History of Opera. Thames and Hudson, LTD London, GB, 1972

Planned learning activities and teaching methods:

lectures, excursions, opera performance attendance.

Assessment methods and criteria:

Credit is awarded based on activity during the lectures and development of the semester paper.

Oral exam. Overal grading is comprised of 20% for activity in lectures, 30% for the written and 50% for the oral parts of the exam.

Conditions for successful completion of the course: active participation, development and presentation of the course work.

Course web page:

Note:

none

Schedule for winter semester 2012/2013:

The schedule has not yet been prepared

Schedule for summer semester 2012/2013:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Bc) (next compulsory subject)