Theatre Marketing 1
Code | Completion | Credits | Range | Language Instruction | Semester |
---|---|---|---|---|---|
206MKD1 | Z | 2 | 2/T | Czech | winter |
- Subject guarantor:
- Jiří SULŽENKO
- Name of lecturer(s):
- Jiří SULŽENKO
- Learning outcomes of the course unit:
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Introduce students with generally applied principles of marketing in the commercial sphere and provide them with the opportunity to compare it with the specific characteristics of marketing in the arts.
- Mode of study:
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Lecture, study sample analysis, discussion.
- Prerequisites and co-requisites:
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none
- Recommended optional programme components:
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none
- Course contents:
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In this course students are introduced to instruments of a marketing mix, planning marketing strategy and further basic marketing procedures.
- Recommended or required reading:
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Johnová,Černá: Arts marketing : marketing umění a kulturního dědictví, Praha, Oeconomica, 2007
Kesner, Ladislav, Marketing a management muzeí a památek, Praha, Grada, 2005
Dvořák, Jan: Kreativní management pro divadlo, Praha, 2004
Kotler, Philip: Standing room only: strategies for marketing the performing arts, Boston 1997
Colbert, Francois: Marketing culture and the arts, Montreal 2007, ISBN: 978-2-9808602-1-8
- Planned learning activities and teaching methods:
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Class, exercises, course paper, essay, presentation of the course paper.
- Assessment methods and criteria:
-
Credit is awarded based on:
attendance and participation in class. The maximum excused absences is 3.
Sitting the semester test
Course paper presentation
During the semester participation in class discussion is required. The exam is written. The overall grading is comprised of 20% for class participation, 60% for the written exam and 20% for the course paper presentation.
Conditions for successful completion of the course: class participation, completion and preparation of the course paper and completing the oral exam.
- Course web page:
- Není
- Note:
- Schedule for winter semester 2012/2013:
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06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Fri Thu Fri Date Day Time Tutor Location Notes No. of paralel Tue 14:30–16:00 SULŽENKO J. Učebna
Karlova 26, Praha 1přednášková par. 1 - Schedule for summer semester 2012/2013:
- The schedule has not yet been prepared
- The subject is a part of the following study plans:
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- Produkce (Bc.) (compulsory subject)