Advertisement and Communication 1

Subject guarantor:

Michal DEUS

Name of lecturer(s):

Michal DEUS

Learning outcomes of the course unit:

1. Introduce students to the basics of communication theory.

2. Introduce students to the basics of the function of advertisements and its tools.

3. To try how various communication tools can function in real situations.

Mode of study:

Instruction, Discussion, Analysis of recorded examples. Discussions with people in marketing, advertisement and media.

Prerequisites and co-requisites:

No requirements.

Recommended optional programme components:

No elective requirements.

Course contents:

1. What is communication?

2. What is advertisement? How does it work?

3. History of advertisement

4. Communication devices

5. Practical

Recommended or required reading:

Kotler, P.: MARKETING MANAGEMENT

Praha: Grada Publishing, 2001

D.Ogilvy: O reklamě

Praha: MP, 2007

Křížek, Z.; Crha, I.: JAK PSÁT REKLAMNÍ TEXT

Praha: Grada 2008

Planned learning activities and teaching methods:

lecture, exercises

Assessment methods and criteria:

Credit is awarded based on:

lecture participation

completion of the presentation

In the case of absence from three or more lectures the condition for receipt of credit is a course paper of 15-20 pages on a prior agreed topic. If there is more than 50% absence from the total number of lectures, credit will not be awarded.

Course web page:

Note:

Schedule for winter semester 2012/2013:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue	místnost R311 Učebna (Karlova 26, Praha 1) DEUS M. 18:00–19:30 (přednášková par. 1)
Fri
Thu
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Tue	18:00–19:30	DEUS M.	Učebna Karlova 26, Praha 1		přednášková par. 1

Schedule for summer semester 2012/2013:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Produkce (Bc.) (compulsory subject)