Advertisement and Communication 2

Subject guarantor:

Name of lecturer(s):

Learning outcomes of the course unit:

1) Testing theory knowledge in real projects.

2) Presentation preparations.

Mode of study:

Discussion, Presentation analysis, Examples from practice.

Prerequisites and co-requisites:

Communication 1 and Advertising 1.

Recommended optional programme components:

One's projects in which it is possible to apply acquired skills and knowledge from Communication and Advertisement 1.

Course contents:

1) presentation preparation and its analysis

2) Guests from Marketing and Advertisement.

Recommended or required reading:

Presentations from advertising.

Planned learning activities and teaching methods:

lecture, exercises

Assessment methods and criteria:

Credit is awarded based on:

lecture participation

completion of the presentation

In the case of absence from three or more lectures the condition for receipt of credit is a course paper of 15-20 pages on a prior agreed topic. If there is more than 50% absence from the total number of lectures, credit will not be awarded.

Course web page:

Note:

Further information:

No schedule has been prepared for this course

The subject is a part of the following study plans:

• Produkce (Bc.) (compulsory subject)