Introduction of Management/marketing 1

Subject guarantor:

Alexandr GREGAR

Name of lecturer(s):

Alexandr GREGAR

Learning outcomes of the course unit:

1. Introduce students to issues of management and marketing in the arts, primarily in theatre activity including theatre operations.

2. To acquire an orientation in the issues of public service thatre, theatre entrepreneurship and non-profit theatre.

Mode of study:

Presentation, discussion, audio-visual recording and press analysis.

Prerequisites and co-requisites:

1. General knowledge of theatre operations

2. Analytical and review skills

3. Creativity.

Recommended optional programme components:

No elective requirements.

Course contents:

1. Civil society and the non-profit sector

2. Finanical sources for non-profit organizations, financial direction

3. Fundraising, fundraising techniques and methods

4. Public relations of non-profit organizations

5. Enterprise in culture, Entreprenurial and non-entreprenurial subjects in theatre activity.

6. Production activity, rise and creation of a project, cultural events advising - festivals, events.

7. Marketing in production

8. Production activities protected by law, copyright.

Recommended or required reading:

DVOŘÁK Jan, Kapitoly k tématu realizace divadla, Akademie múzických umění Praha, divadelní fakulta, 3. upravené a aktualizované vydání, 2005, ISBN 80-7331-037-6

REKTOŘÍK Jaroslav, Organizace neziskového sektoru, 1. vydání, EKOPRESS s.r.o., 2001, ISBN 80-86119-41-6

HAGOORT Giep, Umělecký management v podnikatelském stylu, edice Disk-velká řada sv. 9, AMU Praha a Kant, 2009, ISBN 978-80-7437-008-3 (KANT)

KAISER Michael M., Strategické plánování v umění, Institut umění-Divadelní ústav Praha, 2009, ISBN 978-80-7008-236-2

Smolíková Marta, ed., Management umění, VŠUP, Otevřená společnost o.p.s./Pro Culture, 2008, ISBN 978-80-86863-24-5

Hrbek Daniel, Budování divadla, edice Disk-velká řada sv. 12, AMU Praha a Kant, 2009, ISBN 978-80-7437-012-0 (KANT)

Planned learning activities and teaching methods:

Classes

Assessment methods and criteria:

80% attendance, class participation, completion of the final test.

Course web page:

Note:

Instruction is in a two-hour class once every 14 days.

Schedule for winter semester 2012/2013:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon	místnost K224 Pracovna pedagogů (Karlova 26, Praha 1) GREGAR A. 13:00–14:30 (přednášková par. 224)
Tue
Fri
Thu
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Mon	13:00–14:30	GREGAR A.	Pracovna pedagogů Karlova 26, Praha 1		přednášková par. 224

Schedule for summer semester 2012/2013:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Teorie a kritika (Bc.) (compulsory subject)