International Film marketing

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Instructor: Stefan Laudin, coordinator Pavel Marek

Date and time: Friday, April 8,2011, 11am - 3 pm, FAMU room 2, in english

Assignement: 1 credit for 100%participation

1.Intoduction: the aim, the motivation

1.1.The aim and the motivation

1.2.The definition of an independent film

1.3.The international film market as seen from Eastern European perspective

2.Marketing your film from Day 1

2.1..Marketing your self

2.2.Marketing your script

2.3.Marketing your film

2.4.Key elements & materiále : the title,the dialogue list,the stills,the poster,tec.

3.Film festivals

3.1.What are festivals for?

3.2.Festival regulation & eligibility criteria

3.3.Choosing the right festival to lunch your film

3.4.Introduction to the world´s leasing festivals

4.How to sell a film

4.1.Who are the Sales Agents and what they do?

4.2.Film and TV markets

4.3.Choosing the right Sales Agent for your film

4.4.Who sells Czech films?

Stefan LAUDYN, festival director

Stefan LAUDYN

Festival director. Born 1959 in Warszawa (Warsaw), Poland. Since 1991 director of the Warsaw International Film Festival. Founder (1995) and general manager of the Warsaw Film Foundation. Adviser to numerous film directors, producers, and festivals. Board member (2004-2008) of the European Film Academy. Guitarist, plays with international music project The Festival Band, Polish band Rude Boys, and solo.

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The subject is a part of the following study plans:

• Animovaná tvorba - bakalář (optional subject)
• Dokumentární tvorba - magistr (faculty subject, optional subject)
• Dokumentární tvorba - bakalář (optional subject)
• Animovaná tvorba - magistr (faculty subject, optional subject)
• Scenáristika a dramaturgie - bakalář (optional subject)
• Scenáristika a dramaturgie - magistr (faculty subject, optional subject)
• Režie - bakalář (optional subject)
• Režie - magistr (faculty subject, optional subject)
• Kamera - bakalář (optional subject)
• Kamera - magistr (faculty subject, optional subject)
• Produkce - bakalář (optional subject)
• Produkce - magistr (faculty subject, optional subject)
• Audiovizuální studia - bakalář (optional subject)
• Střihová skladba - bakalář (optional subject)
• Střihová skladba - magistr (faculty subject, optional subject)
• Zvuková tvorba - bakalář (optional subject)
• Zvuková tvorba - magistr (faculty subject, optional subject)
• Fotografie CZ - bakalář (optional subject)
• Fotografie CZ - magistr (faculty subject, optional subject)
• Fotografie EN - bakalář (optional subject)
• Fotografie EN - magistr (optional subject)
• Audiovizuální studia - magistr (faculty subject, optional subject)
• Cinema and Digital Media - Cinematography (qualification subject, optional subject)
• Cinema and Digital Media - Screenwriting (qualification subject, optional subject)
• Cinema and Digital Media - Directing (qualification subject, optional subject)
• Fotografie CZ: Restaurování fotografie (optional subject)