Economics 1 - Microeconomics

Subject guarantor:

Ivan TOMEK

Name of lecturer(s):

Ivan TOMEK

Learning outcomes of the course unit:

Introduction to the basic principles of supply and demand, microeconomic factors which form the market environment. An emphasis is placed on application in the areas of culture and the media.

Mode of study:

Classic lectures, moderated dialogues and analyses of current media material.

Prerequisites and co-requisites:

General knowledge of economics at the pre-college level.

Recommended optional programme components:

No prerequisites.

Course contents:

Microeconomics is set-out as the science covering individual market subjects, primarily consumers and companies, state investment is not excluded.

1) Concept of the market, market supply and demand. Factors which change supply and demand. Balance between supply and demand, price equilibrium.

2) Price elasticity in supply and demand. Reaction to price changes. Examples from the cultural sphere.

3) The viewpoint of the consumer - concept of utility, various layers of utility. Causes leading to the use of particular products and services. Complete and limited utility. Laws influencing the choice limit of supply in the market. Income and substitution effets.

4) The viewpoint of a company - concept of investment, profit, production functions. What leads a company to the choice of a particular type of merchandise and process of its creation. What principles are in effect here?

5) State interventions into econimics, their sense - effectivity, justification and stability. Smith and Keynes and their theory. Modern practice.

6) Maximum and minimum prices, their sense. Influence on supply and demand in the long and short term. Issues which arise and methods of how to resolve them.

7) Developed competition, Oligopolies, monopolies and their impact on the market. Anti-monopoly legislation and regulation.

Recommended or required reading:

Samuelsson,Paul Ekonomie (Grada, any edition)

Frank, Robert, H a BernankeBen S. : Ekonomie, Grada 2003

Časopisy Marketing & Media, Strategie

Any mimeographs from VŠE or other Economics departments in microeconomics

Planned learning activities and teaching methods:

Lectures, moderated discussion and analyses of current media texts.

Assessment methods and criteria:

Credit is awarded based on interest in the subject and understanding of the basic principles of macroeconomics which students demonstrate in two ways:

joining in discussions during lectures (30%)

Oral exam (70%)

An ability to analyse supply and demand graphs and related events is required.

Course web page:

www.ihned.cz; www.strategie.cz; www.mam.cz; plus mnohé další

Note:

Further information:

This course is an elective for all AMU students

Schedule for winter semester 2012/2013:

The schedule has not yet been prepared

Schedule for summer semester 2012/2013:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue	místnost 330 Učebna KP (Lažanský palác) TOMEK I. 14:50–16:25 (přednášková par. 1)
Fri
Thu
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Tue	14:50–16:25	TOMEK I.	Učebna KP Lažanský palác		přednášková par. 1

The subject is a part of the following study plans:

• Produkce (Bc.) (compulsory optional subject)
• Animovaná tvorba - bakalář (optional subject)
• Dokumentární tvorba - magistr (optional subject)
• Dokumentární tvorba - bakalář (optional subject)
• Animovaná tvorba - magistr (optional subject)
• Obor Hudební management (Bc) (next compulsory subject)
• Scenáristika a dramaturgie - bakalář (optional subject)
• Scenáristika a dramaturgie - magistr (optional subject)
• Režie - bakalář (optional subject)
• Režie - magistr (optional subject)
• Kamera - bakalář (optional subject)
• Kamera - magistr (optional subject)
• Produkce - bakalář (qualification subject, optional subject)
• Produkce - magistr (optional subject)
• Audiovizuální studia - bakalář (optional subject)
• Střihová skladba - bakalář (optional subject)
• Střihová skladba - magistr (optional subject)
• Zvuková tvorba - bakalář (optional subject)
• Zvuková tvorba - magistr (optional subject)
• Fotografie CZ - bakalář (optional subject)
• Fotografie CZ - magistr (optional subject)
• Audiovizuální studia - magistr (optional subject)
• Fotografie CZ: Restaurování fotografie (optional subject)