How to present your web

Subject guarantor:

Name of lecturer(s):

Learning outcomes of the course unit:

The lectures are divided into two parts.

In the first part, students are introduced to the webpage production process. This is primarily so they know what web production entails, what they should expect from contractors, companies which produce on the web and what in return will be required of them.

The aim of the second part will be to give the students a basic overview of potential promotion on the internet.

Mode of study:

Lecture - theory and practical examples.

Prerequisites and co-requisites:

No requirements.

Recommended optional programme components:

Course contents:

Lecturer: Michal Berlinger, Pavel Fuchs, coordinator Pavel Borovan

Time and place: Friday, 29.4.2011,10:00 - 14:00 , classroom 1

Credit conditions: 1 credit for 100% attendance

Lecture aims:

The lecture is divided into two parts.

In the first part the students are introduced to the webpage production process. This is mainly so they know what webpage production entails, what to expect for webpage contractors, firms which produce webpages and what it demands of them.

The aim of the second half is to give the student a basic overview of the promotion potential of the internet.

Web

The technological foundations of webpage creations

What to consider before webpage creation.

The web presenation production process

- Basics

- Structure

- Wireframe

- Graphic proposals

- Approval

- Production

- Execution and web release

- Support

Czech Television as a partner for web pages

Basic analytical tools - googleanalytics - visits, visit sources, setting aims.

Short-term vs long-term projects (one film / production company)

Advertisement

Position in browsers

PR articles, building feedback links

PPC systems - sclick, goodleadwords

Facebook - basic advertisement, aim, some lesser-known Facebook rules (competition, etc.)

YouTube channels

Emailing - basics and what to watch for.

Financial plan promotion on the internet - When I have so much, what do I do with it?

Short-term vs long-term projects (one film / production company)

Bringing a computer is recommended

Bring inquiries, subjects, problems, web.

Lecturers: Michal Berlinger, Pavel Fuchs

Reklama

Pozice ve vyhledávačích

PR články, budování zpětných odkazů

PPC systémy - sklik, googleadwords

Facebook - zakládání reklam, cílení, některá méně známá pravidla facebooku (soutěže apod.)

Youtube kanály

Emailing - základy a čeho se vyvarovat

Finanční plán propagace na internetu - když mám tolik, co s tím můžu dělat

Krátkodobé versus dlouhodobé projekty (jeden film / produkční firma)

Doporučujeme počítač s sebou

Přineste si nějaký dotaz, námět, problém, web

Přednáší: Michal Berlinger, Pavel Fuchs

Recommended or required reading:

Internet, web.

Planned learning activities and teaching methods:

Assessment methods and criteria:

Credit conditions: 1 credit for 100% attendance.

Course web page:

Note:

Further information:

No schedule has been prepared for this course

The subject is a part of the following study plans:

• Animovaná tvorba - bakalář (optional subject)
• Dokumentární tvorba - magistr (faculty subject, optional subject)
• Dokumentární tvorba - bakalář (optional subject)
• Animovaná tvorba - magistr (faculty subject, optional subject)
• Scenáristika a dramaturgie - bakalář (optional subject)
• Scenáristika a dramaturgie - magistr (faculty subject, optional subject)
• Režie - bakalář (optional subject)
• Režie - magistr (faculty subject, optional subject)
• Kamera - bakalář (optional subject)
• Kamera - magistr (faculty subject, optional subject)
• Produkce - bakalář (optional subject)
• Produkce - magistr (faculty subject, optional subject)
• Audiovizuální studia - bakalář (optional subject)
• Střihová skladba - bakalář (optional subject)
• Střihová skladba - magistr (faculty subject, optional subject)
• Zvuková tvorba - bakalář (optional subject)
• Zvuková tvorba - magistr (faculty subject, optional subject)
• Fotografie CZ - bakalář (optional subject)
• Fotografie CZ - magistr (faculty subject, optional subject)
• Audiovizuální studia - magistr (faculty subject, optional subject)
• Fotografie CZ: Restaurování fotografie (optional subject)