Distributing Audiovisual Work 2

Subject guarantor:

Aleš DANIELIS

Name of lecturer(s):

Aleš DANIELIS

Learning outcomes of the course unit:

The course aim is to provide students with information about the particular activities of a distribution organization and teach them to independently prepare a strategy and budget for distribution of a foreign and domestic film.

Mode of study:

Presentation of instructor experience, moderated and unmoderated discussions, study of fundamental materials.

Prerequisites and co-requisites:

Successfull completion of Audiovisuals Distribution 1.

Recommended optional programme components:

Regular attendance at film screenings, but not limited to closed screenings is recommended. Personal experience in the organization of a film review is recommended.

Course contents:

Introduction to the particular activities of a distribution organization. Film distribution process and key decision mechanisms.

1. The economics of distributing Audio-visuals an dividing returns and investment

2. Returns on one's film distribution and other licensing use

3. Estimating returns of a film

4. Other returns connected to film distribution - public sources, marketing activity

5. Establishing the distribution strategy and its consequences

6. Film acquisition - price calculation, minimum guarantees, transfering licensing fees

7. Film acquisition - organizational economic security - domestic, studio, independent

8. Technical and production investment into film distribution, influence of digitalization

9. Producer's marketing input

10. Distributor's marketing input

11. Progamming a film, influence of digitalization

12. Internal investment of the distribution organization

13. Film distribution approximate balance.

Recommended or required reading:

Martin Kotík - Struktura a strategie multiplexu - diplomová práce

Květoslava Ničková - Distribuce uměleckých filmů - diplomová práce

Jana Sedláčková - Televizní reklama jako prostředek masové komunikace - diplomová práce

Doporučuji přečíst i některou z řady učebnic marketingu.

Filmový přehled

www.ufd.cz

Planned learning activities and teaching methods:

lecture and classes

Assessment methods and criteria:

During the semester and through a several independent tests the students' ability to estimate the potential of diverse types of films is verified. Completion of the final test made up of the development of a budget for a selected film, justification of the estimated results and establishment of the marketing and commercial strategies.

Course web page:

Note:

Schedule for winter semester 2012/2013:

The schedule has not yet been prepared

Schedule for summer semester 2012/2013:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Produkce - bakalář (qualification subject)