Advertisement and Fashion Photography 2

Subject guarantor:

Name of lecturer(s):

Learning outcomes of the course unit:

Reflexe módní a portrétní fotografie v kontextu současné tvorby a posouvání hranic tradičně komerční fotografie V průběhu semináře je v plánu diskuse s Art directory časopisů DolceVita a Elle nad pracemi studentů.a současně prezentace významných autorů české fotografie

Mode of study:

A combination of critical evaluation of submitted tasks and exercises /portrait and fashion in interiors and exteriors with the use of flash technology/.

Prerequisites and co-requisites:

Žádné nejsou

Recommended optional programme components:

Course contents:

This course focuses on the development and trends in modern fashion and portrait photography and presents the most important people in modern fashion and portraiture.

An important element of the course will be discussions about the sociological context of fashion and the influence of that phenomenon on photography. Photography in contemporary times is considered in a wide spectrum of social influences whose points of intersection are part of our collective perception. More and more often we see effective communication strategies in which the thought and its communication are united with entertainment. Entertainment is not merely the direct aim but primarily an effective tool which makes the digestion of the information easier, popularizes it and promotes it.

Practical: The course is divided into two cycles.

A) Winter semester - 2 week task with individual topics focused on the idea and quality of technical development of the assigned topic.

B) Summer semester - project exhibition.

Consultations and critiques about the work will occur in group classes.

Project results in the Summer semester will be a exhibition collection on a selected or assigned topic conceived by the student.

Recommended or required reading:

Roland Barthes; Svetlá komora - poznámky k fotografii

Susan Sontag On Photography

Susan Sontag Regarding the Pain Of Others

Planned learning activities and teaching methods:

Assessment methods and criteria:

Zápočet a zkouška se : uděluje se na základě vyhodnocení předložených prací s ohledem na nápad , kvalitu technického provedení a dodržení původního zadání......

Důležitým kritériem pro známkování je studentova účast na nejméně 60% přednášek a společných konzultacích..

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Further information:

Course may be repeated

No schedule has been prepared for this course

The subject is a part of the following study plans:

• Fotografie EN - bakalář (optional subject)
• Fotografie EN - magistr (optional subject)