Angličtina pro hudební management 4

Subject guarantor:

Karel FOUSTKA

Name of lecturer(s):

Karel FOUSTKA

Learning outcomes of the course unit:

Ability to communicate in practical situations.

Ability to describe events, aims and formulate one's opinions in marketing, financial and banking English.

Vocabulary of the study area.

Mode of study:

Preparations, readings and text analyses, discussions.

Prerequisites and co-requisites:

Knowledge of English at the prior course level. 702HAM3 English for Music Management 3.

Recommended optional programme components:

No elective requirements.

Course contents:

4th Semester

Marketing - Topics and Professional Vocabulary

Marketing and the Arts

Marketing

Promotional Tools

Advertising

Personal Selling

Sales Promotions

Marketing vs. Advertising

Collocations Market

Review Promotional Tools 1, 2

Review Marketing

Financial English - Topics and Professional Vocabulary

Money and Banking

Money - buying, selling and paying

Business and Finance

Forms of Money

Borrowing and Landing

Central Banking

The Money Supply

Commercial Banking

Types of Bank

Banking Products

Word Partnership - Bank

Exchange Rates

Review Banking Verbs

Review Banking Services

Time Metaphors

Recommended or required reading:

ACKLAM, R, Wilson, J., Newbrook, J. New First Certificate GOLD. New Edition. Longman. 2004. ISBN 13: 978-0-582-77699-9

ALEXANDER, R. and Jones, L. New International Business English. CUP. 2003. ISBN 0 521 53173 X

BYRNES, William J. Management and the Arts. 4th edition. Focal Press. 2009. ISBN 978-0-240-81004-1

HEWINGS, Martin. Advanced Grammar in Use. CUP. 2000. ISBN 0 521 498686

MACKENZIE, Ian. Mangement and Marketing. Heinle, Cengage Learning. 1997. ISBN 13: 978-1-899396-80-1

MACKENZIE, Ian. Financial English. LTP. 1995. ISBN 1 899396 00 4

MASCULL, Bill. Business Vocabulary in Use. CUP. 2002. ISBN 0 521 77529 9

MASCULL, Bill. Business Vocabulary in Use. Advanced. CUP. 2010. ISBN 978-0-521-128292

MURPHY, Raymond. English Grammar in Use. CUP. 2004. ISBN 0 521 53762 2

SOARS, John and Liz. New Headway Intermediate. OUP. 4th edition. 2009. ISBN 978 0 19 476881 8

Dictionaris

Anglicko-český slovník. Josef Fronek. LEDA Praha. 1996. ISBN 80-85927-13-6

Oxford Advanced Learner's Dictionary. Editor J. Crowther. OUP. 1998. ISBN 0 19 431499 5

The Synonym Finder. J.I. Rodale. Rodale Press. 1978. ISBN 0-446-37030-4

The Concise Oxford Dictionary. Edited by D. Thompson. Clarendon Press. OUP. 1995. ISBN 0-19-861320-2

Velký česko-anglický slovník. Josef Fronek. LEDA Praha. 2000. ISBN 80-85927-54-3

Web Dictionaries and References:

ANSWERS http://www.answers.com/

ARTICLES http://www.goarticles.com/

ASK REFERENCE http://ask.reference.com/information

CAMBRIDGE DICTIONARIES ONLINE http://dictionary.cambridge.org/

DICTIONARY http://dictionary.reference.com/

Urban Dictionary http://www.urbandictionary.com/

LONGMAN ONLINE http://www.ldoceonline.com/

MACMILLAN ONLINE DICTIONARY http://www.macmillandictionary.com/

ONLINE DICTIONARY http://www.allwords.com/

OPEN DIRECTORY PROJECT http://www.dmoz.org/

PERFORMING ARTS DICTIONARIES http://www.dmoz.org/Arts/Performing_Arts/

Seznam Slovník http://slovnik.seznam.cz/

SYNONYMS http://www.synonym.com/synonyms/

USING ENGLISH http://www.usingenglish.com/

Vocabulary American Business English http://www.e-classics.com/vocabulary.htm

HEADWAY courses http://www.oup.com/elt/global/products/headway/

Angličtina na internetu ČESKÁ VERZE http://www.helpforenglish.cz/

Planned learning activities and teaching methods:

Classes

Assessment methods and criteria:

Class participation

Completion of assignments

Completion of the final exam

Presentation

The exam has a written section on a trade text and trade terminology.

Course web page:

http://www.managementandthearts.com/ http://www.artsnet.com/

Note:

If the student is unable to attend instruction because of extenuating circumstances (internship, competitions, serious health problems), the instructor must be contacted to supply the materials and set a appointment for consultation. Otherwise, the student may not receive credit nor sit a test.

Only CJP tests from the last three years will be recognized. Tests from other schools or other English certificates do not release students from the requirement of sitting an appropriate test.

Further information:

This course is an elective for all AMU students

Schedule for winter semester 2012/2013:

The schedule has not yet been prepared

Schedule for summer semester 2012/2013:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Mg) (next compulsory subject)