Fundraising, Grants and Marketing

Subject guarantor:

Ingeborg RADOK ŽÁDNÁ

Name of lecturer(s):

Ingeborg RADOK ŽÁDNÁ

Learning outcomes of the course unit:

To acquire awareness of and practical skills in fundraising in the cultural sphere.

Mode of study:

Lecture, moderated discussions, Project presentation and analysis.

Prerequisites and co-requisites:

Knowledge of Fundraising and Grant policy concepts. Completion of 108FGM

Recommended optional programme components:

none

Course contents:

An overview of the potential for drawing funding from the Czech Republic and EU resources.

Organization and scheduling of calls and deadlines for requests.

Completing grant requests for a project.

Project aim, target group, Goal achievement methods, project budget - basic structure and creating a simple budget. Marketing strategy. Project evaluation.

Recommended or required reading:

Marková Blanka, Žarošská Michaela, Žáková Eva. Podpora kultury z EU. IDU v Praze, 2012 ISBN 978-80-7008-285-0

Johnová Radka. Marketing kulturního dědictví a umění. Grada, 2008.

Kaiser M. Michael. Strategické plánování v umění: praktický průvodce. Institu umění - Divadelní ústav v Praze, 2009.

Ledvinová Jana. Základy fundraisingu, České centrum fundraisingu, 2002.

Tauer Vladimír, Zemánková Helena, Šubrtová Jana. Získejte dotace z fondů EU. Computer Press, 2009.

www.fundraising.cz

www.forumdarcu.cz

www.programculture.cz

www.neziskovky.cz

www.sponzoring.cz

www.strukturalni-fondy.cz

www.norskefondy.cz

Planned learning activities and teaching methods:

Lectures, Classes with experts, interactive instruction.

Assessment methods and criteria:

Credit is awarded based on participation in lectures, independent completion of a grant request and presentation of the project.

During the semester independent readings and assigned topic presentation preparations are required. The overall grade is comprised of 20% for lecture participation, 40% for the written exam and 40% for the oral exam.

Conditions for successfull completion of the course: Completion of a grant request and project presentation.

Course web page:

Note:

none

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Mg) (next compulsory subject)