Fundraising, Grants and Marketing

Subject guarantor:

Ingeborg RADOK ŽÁDNÁ

Name of lecturer(s):

Ingeborg RADOK ŽÁDNÁ

Learning outcomes of the course unit:

To acquire awareness of and practical skills in fundraising in the cultural sphere.

Mode of study:

lectures, moderated discussions, project presentation

Prerequisites and co-requisites:

No previous knowledge requirements.

Recommended optional programme components:

none

Course contents:

1. Course introduction - definition of lecture topics, definition of basic concepts - fundraising, marketing, grant, patronage, philanthropy, sponsoring, private sources, public sources, contributing organizations, the non-profit sector, public-private sektor.

2. Fundraising - Fundraiser activity, fundraising planning

3. Main donating groups - their characteristics, donations - gaining resources, the character of a request, the personal approach and donator motives and applicants.

4. Endowments and endowment funds - characteristics, function

5. Non-profit organizations - concept, types, contributing and budgeting organizations

6. Gifts, donations - types, basic contract types, tax advantages

7. Marketing - concept explanations, marketing plan and its parts

8. Sponsoring, SWOT analysis

9. EU finance sources - Nordic funds, structural funds (operating programs), community programs - basic overview

10. Endowment programs and grants - The Czech Republic Ministry of Culture, Prague City Municipal Authorities, City municipalities.

11. Ministry of Education, Youth and Physical Culture grant programs, The Czech Republic Grant Agency, Corporate endowments - basic overview.

Recommended or required reading:

Lectures and Recommended texts during lectures.

a) Concept of effective support of art for 2007-2013 (passed by the Czech Govt. No.# 676/2006)

b) Prague City Grant Policy in culture and art. (passed by the Prague City Council / June 2006)

c) Prague City Cultural Policy Concept (passed by the Prague City Council / 2009)

d) Martin Cikánek: Mistři výkonnostních ukazatelů II (in HIS voice 5/2006)

Johnová Radka. Marketing kulturního dědictví a umění. Grada, 2008.

Kaiser M. Michael. Strategické plánování v umění: praktický průvodce. Institu umění - Divadelní ústav v Praze, 2009.

Ledvinová Jana. Základy fundraisingu, České centrum fundraisingu, 2002.

Tauer Vladimír, Zemánková Helena, Šubrtová Jana. Získejte dotace z fondů EU. Computer Press, 2009.

Important Czech Composer Institutions. Institut Bohuslava Martinů, 2010.

www.fundraising.cz

www.forumdarcu.cz

www.programculture.cz

www.neziskovky.cz

www.sponzoring.cz

www.strukturalni-fondy.cz

www.norskefondy.cz

Planned learning activities and teaching methods:

lectures

Assessment methods and criteria:

Credit is awarded based on participation in lectures, completion of the semester paper and presentation of an assigned project.

During the semester independent readings and assigned topic presentation preparations are required. The overall grade is comprised of 20% for lecture participation, 40% for the written exam and 40% for the oral exam.

Conditions for successfull completion of the course: Basic knowledge of the area, project completion and presentation.

Course web page:

Note:

none

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Bc) (next compulsory subject)