The Music Industry

Subject guarantor:

Jiří ŠTILEC

Name of lecturer(s):

Jiří ŠTILEC

Learning outcomes of the course unit:

Thorough knowledge of the domestic recording industry market, ability to analyse the activity of large, medium and small companies, applying knowledge in practice - simulated complete recording project.

Mode of study:

contact instruction

Prerequisites and co-requisites:

This course presumes a knowledge of lecture material and an ability to apply it to projects/products, a good bearing in the current situation of the record industry particularly in the Czech Republic, knowledge of significant record houses of the past 10 years in the Czech Republic.

Recommended optional programme components:

none

Course contents:

A brief history of sound recording from the beginning of the 20th century.

Industrial use of sound recording - breakthrough character of mass distrubution - so called „canned music.“

Rise of recording houses and the entire recording industry branch.

Analysis of recording house activity from dramaturgy proposals and plan through sound, respectively sound image production to distribution and distribution network issues.

The past and present of the recording industry in Czechoslovakia and the Czech Republic.

Todays recording industry issues, analysis of the so-call 5 majors, world market share financially and number of pieces sold.

Other domestic and foreign companies

Classical music market sector and its share on world and domestic markets.

Piracy

Recording industry world organizations (IFPI) and their Czech branch.

The situation after the „invasion“ of the internet and new types of recording media (MP3, DVD, SACD), the so-called recording industry crisis.

Prospectives and future of the recording industry, recordings and their medialization - promotion, marketing, sales, recording contractual security.

Recommended or required reading:

IFPI internet pages, world and Czech recording companies, OSA, INTERGRAM, world and Czech trade publications.

Planned learning activities and teaching methods:

lectures

Assessment methods and criteria:

knoowledge of the current world recording industry market, preparations for the CD exercise.

Course web page:

Note:

none

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Bc) (compulsory subject of the main qualification)