Music Production Organization 3

Subject guarantor:

Jiří ŠTILEC, Ingeborg RADOK ŽÁDNÁ

Name of lecturer(s):

Jiří ŠTILEC, Ingeborg RADOK ŽÁDNÁ

Learning outcomes of the course unit:

To acquire experience and knowledge in the preparations and organization of school projects.

Mode of study:

Exercises

Prerequisites and co-requisites:

Written evaluation upon completion of practice.

Recommended optional programme components:

None

Course contents:

1. Project preparations

2. Communications with faculty students

3. Project execution (AKS concerts, occassional concerts, extra-ordinary school events, surveys, preparations of press materials).

4. Project evaluation.

Recommended or required reading:

Kaiser, Michael M. Strategické plánování v umění:praktický průvodce. Praha 2009. ISBN: 978-80-7008-236-2

Kotler, Philip. Marketing Management, Anylýza, plánování, realizace a kontrola, Victoria Publishing 1991

Frey, Petr. Marketingová komunikace: to nejlepší z nových trendů, Praha 2008. ISBN: 978-80-7261-160-7

Smolíková, Marta. Management umění. Praha. Pro Culture 2008

Planned learning activities and teaching methods:

Work on preparation and execution of school projects - consultations, exercises.

Assessment methods and criteria:

Students will be assessed according to results achieved in the preparations and organization of and entrusted project and its successful execution.

Course web page:

Note:

none

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Bc) (next compulsory subject)