Marketing 1

Subject guarantor:

Roman BĚLOR, Jiří ŠTILEC

Name of lecturer(s):

Roman BĚLOR, Jiří ŠTILEC

Learning outcomes of the course unit:

To introduce students to the most important marketing tools and theories and to teach them to apply those in their practice.

Mode of study:

contact instruction

Prerequisites and co-requisites:

Credit for the development of a detailed marketing strategie for a selected product or winning a project.

Recommended optional programme components:

none

Course contents:

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Recommended or required reading:

to be completed

Planned learning activities and teaching methods:

lectures

Assessment methods and criteria:

Activity in lectures

Course web page:

Note:

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Obor Hudební management (Mg) (next compulsory subject)