Presentation and Media Skills 2

Subject guarantor:

Jana LEDVINOVÁ

Name of lecturer(s):

Jana LEDVINOVÁ

Learning outcomes of the course unit:

Teach students the proper habits in the preparation and implementation of a public presentation.

Mode of study:

Lecture, discussion, practice.

Prerequisites and co-requisites:

No requirements.

Recommended optional programme components:

None.

Course contents:

1. Role of media in the contemporary world

2. Communication chains and their main links

3. Three basic communication needs of man

4. Relation of form and content of communication

5. Main fundamentals for successful presentation

6. Working with technology in presentations

7. Noise and feedback

8. Practice

Recommended or required reading:

Allhoff, D., Allhoff W.: Rétorika a komunikace, Grada, Praha 2008

Borg, J.: Umění přesvědčivé komunikace, Grada, Praha 2007

Ehrenborg, J. ? Mattock, J.: Přesvědčivé vystupování, Management Press, Praha 1995

Hurst, B.: Encyklopedie komunikačních technik, Grada, Praha 1994

Kraus, J. : Rétorika a řečová kultura, UK v Praze, Nakl. Karolinum, Praha 2004

Kunczik, M.: Základy masové komunikace, Praha, Karolinum 1995

McQuail, D.: Úvod do teorie masové komunikace, Portál, Praha 1999

Nöllke, C.: Umění prezentace, Grada, Praha 2004

Watson, J.: Media Comunication; An Introduction to Theory and Process, Macmillan Press Ltd., London 1998

McLuhan, M.: Jak rozumět médiím, Odeon, Praha 1991

McLuhan, M.: Člověk, média a elektronická kultura, Jota, Brno 2000

Medlíková, O., Přesvědčivá prezentace, Grada Praha 2010

Ramonet, I.: Tyranie médií, MF, Praha 2003

Šmajsová-Buchtová, B.: Vážnost mluveného slova, Grada Publishing, Praha 2010

Špačková, A.: Moderní rétorika, Grada, Praha 2006

Vymětal, J.: Průvodce úspěšnou komunikací, Efektivní komunikace v praxi, Grada, Praha 2008

Planned learning activities and teaching methods:

Class, presentation practice

Assessment methods and criteria:

Credit is awarded based on class participation

During the semester the students are expected to prepare present at least one freely selected topic. There is an oral exam in the form of a final presentation. The overall grading is comprised of 30% for class participation, 70% for the final presentation. For presentation grading, decisive are presentation skills and not presentation content.

Course web page:

Note:

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Arts Management in English (M.A.) (compulsory subject)