Advertisement and Communication 1
| Code | Completion | Credits | Range | Language Instruction | Semester |
|---|---|---|---|---|---|
| 206RKM1 | Z | 2 | 2/T | Czech | winter |
- Subject guarantor:
- Michal DEUS
- Name of lecturer(s):
- Michal DEUS
- Learning outcomes of the course unit:
-
1. Introduce students to the basics of communication theory.
2. Introduce students to the basics of the function of advertisements and its tools.
3. To try how various communication tools can function in real situations.
- Mode of study:
-
Instruction, Discussion, Analysis of recorded examples. Discussions with people in marketing, advertisement and media.
- Prerequisites and co-requisites:
-
No requirements.
- Recommended optional programme components:
-
No elective requirements.
- Course contents:
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1. What is communication?
2. What is advertisement? How does it work?
3. History of advertisement
4. Communication devices
5. Practical
- Recommended or required reading:
-
Kotler, P.: MARKETING MANAGEMENT
Praha: Grada Publishing, 2001
D.Ogilvy: O reklamě
Praha: MP, 2007
Křížek, Z.; Crha, I.: JAK PSÁT REKLAMNÍ TEXT
Praha: Grada 2008
- Planned learning activities and teaching methods:
-
lecture, exercises
- Assessment methods and criteria:
-
Credit is awarded based on:
lecture participation
completion of the presentation
In the case of absence from three or more lectures the condition for receipt of credit is a course paper of 15-20 pages on a prior agreed topic. If there is more than 50% absence from the total number of lectures, credit will not be awarded.
- Course web page:
- Note:
- Schedule for winter semester 2013/2014:
- Schedule for summer semester 2013/2014:
- The schedule has not yet been prepared
- The subject is a part of the following study plans:
-
- Arts Management (B.A.) (compulsory subject)