Introduction to the Field of Media

Subject guarantor:

Vlastimil JEŽEK

Name of lecturer(s):

Vlastimil JEŽEK

Learning outcomes of the course unit:

1. Basic knowledge of the development of mass and network media (predecessors to periodical from 1450 to the beginning of the 17th century, the oldest periodicals, rise of electronic and broadcast media, rise and development of digital media).

2. Modern media legislation in the Czech Republic

3. A Czech Republic current media map.

4. Potential for the study of Czech Media history sources (NK, NM, Libri Prohibit, NTM, Czech Radio and Television Archives)

Mode of study:

Presentation, moderated discussions, excursions, group anaylses.

Prerequisites and co-requisites:

1. Knowledge at a general middle school level.

2. Ability to analyse and review.

Recommended optional programme components:

Independent monitoring of Czech and foreign periodicals, particularly their culture reviews.

Course contents:

1. Development of mass media from its predecessors (1450) to today.

2. Media legislation.

3. Excursions with presentations: The Czech Republic National Library, National Museum Library, The National Technical Museum Exhibit on the History of Print, The Librio Prohibiti Library, Czech Radio and Television Archives.

Recommended or required reading:

1. BURTON,Graeme, JIRÁK,Jan: Úvod do studia médií

2. ECO,Umberto: Skeptikové a těšitelé

3. JIRÁK,Jan,KOPPLOVÁ,Barbara: Masová média

4. JIRÁK,Jan, KOPPLOVÁ, Barbara: Média a společnost

5. KONČELÍK,Jakub,VEČEŘA,Pavel,ORSÁG,Petr: Dějiny českých médií 20.století

6. McLUHAN,Marshall: Jak rozumět médiím

7. REIFOVÁ,Irena a kol.: Slovník mediální komunikace

8. SCHELLMANN,GAIDA,GLASER,KEGEL: Média (základní pojmy)

9. BEDNAŘÍK, JIRÁK, KOPPLOVÁ: Dějiny českých médií, 2011

Planned learning activities and teaching methods:

Lecture, classes, exercises, excursions with presentations.

Assessment methods and criteria:

Credit is awarded based on:

class participation,

submission of the semester paper.

During the semester class participation and regular preparation at home (monitoring media) is required.

Requirements for successful completion of the course:

Class participation, submission of the semester paper assignment (with an oral presentation in class and written original).

Course web page:

Webové stránky masových médií, sociální sítě.

Note:

Schedule for winter semester 2013/2014:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon	místnost () JEŽEK V. 10:45–12:15 (přednášková par. 1)
Tue
Fri
Thu
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Mon	10:45–12:15	JEŽEK V.			přednášková par. 1

Schedule for summer semester 2013/2014:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Arts Management (B.A.) (compulsory subject)
• Theory and criticism (B.A.) (optional subject)
• Theory and criticism (M.A.) (optional subject)